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Consumer preferences towards alternative fuel vehicles. Results from the conjoint analysis

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  • Anna Kowalska-Pyzalska
  • Rafał Michalski
  • Marek Kott
  • Anna Skowrońska-Szmer
  • Joanna Kott

Abstract

Alternative fuel vehicles (AFVs) are an important element of sustainable development and electromobility. Within our complex, two stages survey (CATI and CAWI) we used the conjoint method to compare and balance the important factors responsible for consumers' preferences towards AFV, in one study, allowing a relative assessment to be made. As a result, we got 6 separate conjoints (depending on the type of purchase: direct purchase or leasing) and the type of vehicle (HEV, PHEV and BEV). Although each conjoint contains different sets of factors, the methodological regime is followed. Our results indicate that surprisingly safety is the most important feature of a good AFV car. Then, the price, range and type of the car also matter. These findings recommend car manufactures and policy makers what they should focus on while designing and promoting AFV.

Suggested Citation

  • Anna Kowalska-Pyzalska & Rafał Michalski & Marek Kott & Anna Skowrońska-Szmer & Joanna Kott, 2021. "Consumer preferences towards alternative fuel vehicles. Results from the conjoint analysis," WORking papers in Management Science (WORMS) WORMS/21/02, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    • Handle: RePEc:ahh:wpaper:worms2102
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    File URL: https://worms.pwr.edu.pl/RePEc/ahh/wpaper/WORMS_21_02.pdf
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    Cited by:

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    3. Kim, Ju-Hee & Han, Su-Mi & Yoo, Seung-Hoon, 2023. "Price premium for green hydrogen in South Korea: Evidence from a stated preference study," Renewable Energy, Elsevier, vol. 211(C), pages 647-655.

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    Keywords

    Consumer preferences; Electric vehicles; Plug-in electric vehicles; Hybrid electric vehicles; Conjoint analysis; On-line survey; Sustainable transport;
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