Factors influencing Chinese flower and seedling family farms’ intention to use live streaming as a sustainable marketing method: an application of extended theory of planned behavior
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DOI: 10.1007/s10668-021-01616-5
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- Ye, Fei & Ji, Li & Ning, Yu & Li, Yina, 2024. "Influencer selection and strategic analysis for live streaming selling," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
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Keywords
Marketing sustainability; Live streaming; Flower and seedling family farms; Adoption intention; Extended theory of planned behavior;All these keywords.
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