IDEAS home Printed from https://ideas.repec.org/a/taf/servic/v38y2018i7-8p402-430.html
   My bibliography  Save this article

Route factors influencing trust and attitude toward TV shopping

Author

Listed:
  • Yung-Shen Yen

Abstract

Television (TV) shopping has notably changed the way people shop today. Due to the high uncertainty and risk associated with TV shopping transactions, trust is crucial to facilitating the adoption of TV shopping. Drawing upon the elaboration likelihood model (ELM), this study examined the effect of route factors on trust and attitude toward TV shopping. While media richness, host interaction, and price fairness act as central cues, ease of payment acts as a peripheral cue. This study employed structural equation modeling, and the sample consisted of 460 TV home shoppers in Taiwan. The results indicated that trust and attitude develop through a dual route that includes a central route and peripheral route. Trust is an important mediator influencing the relationship between route factors and attitude. Moreover, user experience moderates the relationships in the model. Therefore, this study advanced the previous knowledge of the ELM in the context of TV shopping.

Suggested Citation

  • Yung-Shen Yen, 2018. "Route factors influencing trust and attitude toward TV shopping," The Service Industries Journal, Taylor & Francis Journals, vol. 38(7-8), pages 402-430, June.
    • Handle: RePEc:taf:servic:v:38:y:2018:i:7-8:p:402-430
    DOI: 10.1080/02642069.2017.1393525
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/02642069.2017.1393525
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/02642069.2017.1393525?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhimin Wang & Jing Li & Panpan Chen, 2022. "Factors influencing Chinese flower and seedling family farms’ intention to use live streaming as a sustainable marketing method: an application of extended theory of planned behavior," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 4299-4322, March.
    2. Yuho Shimizu & Aimi Ishizuna & Shin Osaki & Takaaki Hashimoto & Mitsuharu Tai & Tetsushi Tanibe & Kaori Karasawa, 2022. "The Social Acceptance of Smart Health Services in Japan," IJERPH, MDPI, vol. 19(3), pages 1-11, January.
    3. Ki, Chung-Wha (Chloe) & Chenn, Ashley & Man Chong, Sze & Cho, Erin, 2024. "Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research," Journal of Business Research, Elsevier, vol. 174(C).
    4. Jinhui Li, 2024. "Promoting HPV vaccination: effectiveness of mobile short videos for shaping attitudes and influencing behaviors," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:servic:v:38:y:2018:i:7-8:p:402-430. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FSIJ20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.