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Effects and mechanisms of rural E‐commerce clusters on households' entrepreneurship behavior in China

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  • Yan Mei
  • Danling Mao
  • Yuhui Lu
  • Wei Chu

Abstract

The vigorous development of rural E‐commerce reveals a powerful pattern of economic clustering. Recently, many Taobao Villages have formed in more than 80% of the provinces in rural China, and increasingly households are using E‐commerce for entrepreneurial innovation in Taobao Villages. However, the effect and mechanism of the Taobao Village model on households' entrepreneurship behavior remain unclear. Using survey data and structural equation modeling, we analyzed the factors of households' entrepreneurship behavior and investigated the mechanism of rural E‐commerce clustering on the households' entrepreneurship behavior in Taobao Villages. The results show that: (1) rural E‐commerce clusters stimulated entrepreneurial enthusiasm and increased entrepreneurial behavior; (2) local resource endowment, entrepreneurial atmosphere and culture, threshold for entrepreneurship, and demonstrative leadership had significant positive effects on households' entrepreneurship behavior; (3) external environmental support, including government, and external business environment support had significant positive effects on E‐commerce development. All these results indicate that rural E‐commerce clusters promote households' entrepreneurship behavior.

Suggested Citation

  • Yan Mei & Danling Mao & Yuhui Lu & Wei Chu, 2020. "Effects and mechanisms of rural E‐commerce clusters on households' entrepreneurship behavior in China," Growth and Change, Wiley Blackwell, vol. 51(4), pages 1588-1610, December.
    • Handle: RePEc:bla:growch:v:51:y:2020:i:4:p:1588-1610
    DOI: 10.1111/grow.12424
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    References listed on IDEAS

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    Cited by:

    1. Ying Song & Lu Li & Stavros Sindakis & Sakshi Aggarwal & Charles Chen & Saloome Showkat, 2024. "Examining E-Commerce Adoption in Farmer Entrepreneurship and the Role of Social Networks: Data from China," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 8290-8326, June.
    2. Juan Lin & Han Li & Mingshui Lin & Chuhai Li, 2022. "Rural e‐commerce in China: Spatial dynamics of Taobao Villages development in Zhejiang Province," Growth and Change, Wiley Blackwell, vol. 53(3), pages 1082-1101, September.
    3. Jiafeng Gu, 2024. "Family social capital and entrepreneurship in rural China: potential mediating mechanisms," Economic Change and Restructuring, Springer, vol. 57(4), pages 1-30, August.
    4. Lu, Isabel Fangyi & Wang, Lili, 2022. "Relational platform entrepreneurs: live commerce and the 818 Jiazu," LSE Research Online Documents on Economics 115155, London School of Economics and Political Science, LSE Library.
    5. Xufeng Cui & Wei Huang & Jing Zhang & Wei Deng, 2024. "Exploring the spatiotemporal evolution mechanism of rural e-commerce: insights from the experience of Taobao towns in China," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
    6. Zhang, Hepei & Ma, Wanglin & Li, Junpeng & Yang, Wei, 2023. "Can citrus farmers earn more from selling online?," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1549-1560.
    7. Zhou, Qiuyang, 2024. "Does the digital economy promote the consumption structure upgrading of urban residents? Evidence from Chinese cities," Structural Change and Economic Dynamics, Elsevier, vol. 69(C), pages 543-551.
    8. Zhimin Wang & Jing Li & Panpan Chen, 2022. "Factors influencing Chinese flower and seedling family farms’ intention to use live streaming as a sustainable marketing method: an application of extended theory of planned behavior," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 4299-4322, March.
    9. Pan, Yuxi & Zhang, Siqian & Zhang, Mengyue, 2024. "The impact of entrepreneurship of farmers on agriculture and rural economic growth: Innovation-driven perspective," Innovation and Green Development, Elsevier, vol. 3(1).

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