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Consumers’ Acceptance of a Bio-circular Automotive Economy: Explanatory Model and Influence Factors

Author

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  • Simone Wurster

    (Department of Innovation Economics, Technische Universität Berlin (TU Berlin), 10587 Berlin, Germany)

  • Rita Schulze

    (Forschungsförderung und Tagungen, DECHEMA e.V., 60486 Frankfurt am Main, Germany)

Abstract

Sustainability in the automotive sector and appropriate end-of-life (EOL) management options for car tyres are important and constitute global issues. There is currently an oversupply of EOL tyres and the potential of circular economy (CE) tyres and for bio-based (BB) tyres warrants further investigation. Likewise, BB and CE tyres might be an interesting approach to improve the overall sustainability of the tyre life cycle. Research on drivers for the acceptance of CE and BB tyres is currently missing. In 1989, a socio-economy model was created to understand the acceptance of various products. This model is still popular in many areas but does not address sustainability questions of the 21st century appropriately. This article aims to provide a better understanding of the factors which drive acceptance of sustainable tyres. It presents an acceptance model and related influence factors in three areas: variables related to the consumers, perceived product characteristics and stimulating moderator variables. The third aspect refers in particular to labels and certification influencing consumer views on existing product characteristics. This article ends by discussing how availability of such labels could be promoted through eco-labelling of tyres and related standardization, addressing the industry and policy makers to make the automotive sector more sustainable.

Suggested Citation

  • Simone Wurster & Rita Schulze, 2020. "Consumers’ Acceptance of a Bio-circular Automotive Economy: Explanatory Model and Influence Factors," Sustainability, MDPI, vol. 12(6), pages 1-22, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:6:p:2186-:d:331413
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    1. Mikkel Nøjgaard & Cristiano Smaniotto & Søren Askegaard & Ciprian Cimpan & Dmitry Zhilyaev & Henrik Wenzel, 2020. "How the Dead Storage of Consumer Electronics Creates Consumer Value," Sustainability, MDPI, vol. 12(14), pages 1-16, July.
    2. Morone, Piergiuseppe & Caferra, Rocco & D'Adamo, Idiano & Falcone, Pasquale Marcello & Imbert, Enrica & Morone, Andrea, 2021. "Consumer willingness to pay for bio-based products: Do certifications matter?," International Journal of Production Economics, Elsevier, vol. 240(C).
    3. Simone Wurster & Philipp Heß & Michael Nauruschat & Malte Jütting, 2020. "Sustainable Circular Mobility: User-Integrated Innovation and Specifics of Electric Vehicle Owners," Sustainability, MDPI, vol. 12(19), pages 1-20, September.
    4. Walter Leal Filho & Ismaila Rimi Abubakar & Richard Kotter & Thomas Skou Grindsted & Abdul-Lateef Balogun & Amanda Lange Salvia & Yusuf A. Aina & Franziska Wolf, 2021. "Framing Electric Mobility for Urban Sustainability in a Circular Economy Context: An Overview of the Literature," Sustainability, MDPI, vol. 13(14), pages 1-23, July.

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