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Promise not fulfilled: FinTech, data privacy, and the GDPR

Author

Listed:
  • Gregor Dorfleitner

    (University of Regensburg
    Hanken Centre for Accounting, Finance and Governance, Hanken School of Economics)

  • Lars Hornuf

    (Faculty of Business and Economics, Technische Universität Dresden
    CESifo Research Network)

  • Julia Kreppmeier

    (University of Regensburg)

Abstract

This article analyzes how the General Data Protection Regulation (GDPR) has affected the privacy practices of FinTech firms. We study the content of 276 privacy statements respectively before and after the GDPR became binding. Using text analysis methods, we find that the readability of the privacy statements has decreased. The texts of privacy statements have become longer and use more standardized language, resulting in worse user comprehension. This calls into question whether the GDPR has achieved its original goal—the protection of natural persons regarding the transparent processing of personal data. We also link the content of the privacy statements to FinTech-specific determinants. Before the GDPR became binding, more external investors and a higher legal capital were related to a higher quantity of data processed and more transparency, but not thereafter. Finally, we document mimicking behavior among FinTech industry peers with regard to the data processed and transparency.

Suggested Citation

  • Gregor Dorfleitner & Lars Hornuf & Julia Kreppmeier, 2023. "Promise not fulfilled: FinTech, data privacy, and the GDPR," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-29, December.
    • Handle: RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00622-x
    DOI: 10.1007/s12525-023-00622-x
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