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Does Contract Disclosure Matter?

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  • Florencia Marotta-Wurgler

Abstract

Disclosure has long been the preferred regulatory approach to prevent one-sided standard-form contract terms, but its efficacy is unclear. For disclosure to be effective, it must increase readership of contracts and, conditional on reading, affect decisions. I use clickstream data on software shoppers to test these two conditions in the online context. I find that the prominence of disclosure of a software license agreement has little effect on readership. Moreover, those who read the license are equally likely to purchase the product regardless of its one-sidedness. Mandatory online disclosure regimes thus seem unlikely to impose competitive pressure on sellers.

Suggested Citation

  • Florencia Marotta-Wurgler, 2012. "Does Contract Disclosure Matter?," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 168(1), pages 94-119, March.
  • Handle: RePEc:mhr:jinste:urn:sici:0932-4569(201203)168:1_94:dcdm_2.0.tx_2-5
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    References listed on IDEAS

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    Cited by:

    1. Gregor Dorfleitner & Lars Hornuf & Julia Kreppmeier, 2023. "Promise not fulfilled: FinTech, data privacy, and the GDPR," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-29, December.
    2. O. Seizov & A. J. Wulf & J. Luzak, 2019. "The Transparent Trap: A Multidisciplinary Perspective on the Design of Transparent Online Disclosures in the EU," Journal of Consumer Policy, Springer, vol. 42(1), pages 149-173, March.
    3. Giesela Rühl, 2015. "Alternative and Online Dispute Resolution for Cross-Border Consumer Contracts: a Critical Evaluation of the European Legislature’s Recent Efforts to Boost Competitiveness and Growth in the Internal Ma," Journal of Consumer Policy, Springer, vol. 38(4), pages 431-456, December.
    4. A. Davola & I. Querci & S. Romani, 2023. "No Consumer Is an Island—Relational Disclosure as a Regulatory Strategy to Advance Consumer Protection Against Microtargeting," Journal of Consumer Policy, Springer, vol. 46(1), pages 1-25, March.
    5. Daniel L. Chen, 2012. "Does Disclosure Matter?," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 168(1), pages 120-123, March.
    6. Alexander J. Wulf & Ognyan Seizov, 2023. "How to improve consumers’ understanding of online legal information: insights from a behavioral experiment," European Journal of Law and Economics, Springer, vol. 56(3), pages 559-584, December.
    7. Ko Haksoo, 2012. "Law and Technology of Data Privacy: A Case for International Harmonization," Asian Journal of Law and Economics, De Gruyter, vol. 3(1), pages 1-33, December.

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    JEL classification:

    • K12 - Law and Economics - - Basic Areas of Law - - - Contract Law

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