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A dynamic, network and resource-based approach to the sustainable business model

Author

Listed:
  • Anna Ujwary-Gil

    (Institute of Economics, Polish Academy of Sciences)

  • Natalia Regina Potoczek

    (Institute of Economics, Polish Academy of Sciences)

Abstract

The network perspective of a business model provides an attractive outlook on the interactions and interdependencies of its components. The network is a “living organism,” it changes constantly and dynamically. Therefore, the key nodes in the network, and their potential loss, may be of vital importance to the network itself. The paper presents the network of relations between the components of a company business model operating in a sector of new technologies – virtual reality – and indicates the prominent and most influential nodes in the network that can affect value creation. The authors analyzed the influence exerted by a key node that has been eliminated from the network on the remaining structure, based on the immediate impact (change analysis), which computes the key nodes of the network and then isolates them individually to determine the effect on measured values. The primary research approach is an organizational network analysis (mostly centrality measures) and a simulation functionality used for determining measures and visualization, before and after changes. The results indicate the level of centrality measures of all nodes in the network (a virtual reality company’s business model), their interdependence, and the dynamics of their change. The paper concludes with implications for theory and practice, limitations, and directions for further research.

Suggested Citation

  • Anna Ujwary-Gil & Natalia Regina Potoczek, 2020. "A dynamic, network and resource-based approach to the sustainable business model," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 717-733, December.
    • Handle: RePEc:spr:elmark:v:30:y:2020:i:4:d:10.1007_s12525-020-00431-6
    DOI: 10.1007/s12525-020-00431-6
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    Cited by:

    1. Eduardo Méndez‐León & Tatiana Reyes‐Carrillo & René Díaz‐Pichardo, 2022. "Towards a holistic framework for sustainable value analysis in business models: A tool for sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 15-31, January.
    2. Marek Jabłoński & Paul Timmers & Joseph Sarkis, 2020. "Sustainability in business models in the network economy," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 675-678, December.
    3. Rainer Alt, 2020. "Electronic Markets on sustainability," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 667-674, December.

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    More about this item

    Keywords

    Business model; Dynamics; Organizational network analysis; Resources; Sustainability; Virtual reality;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation

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