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Expanding exchange: how institutional actors shape food-sharing exchange systems

Author

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  • Priyanka Jayashankar

    (Iowa State University)

  • Samantha Cross

    (Iowa State University)

Abstract

In this conceptual paper, we offer a revised perspective of exchange which is relevant across diverse institutional and economic contexts. We discuss and compare food sharing exchange systems in India and the US. We focus on the antecedents and drivers of food sharing exchange systems, the processes by which institutional actors influence food sharing exchange systems and the underlying reasons due to which food-sharing systems emerge. Our work substantively builds on the extant literature on the theory of exchange and institutional theory in marketing. We develop a compelling exchange narrative of how institutional actors can drive consumer welfare across diverse exchange systems.

Suggested Citation

  • Priyanka Jayashankar & Samantha Cross, 2020. "Expanding exchange: how institutional actors shape food-sharing exchange systems," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 116-134, June.
    • Handle: RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-019-00150-y
    DOI: 10.1007/s13162-019-00150-y
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    Cited by:

    1. Khalek, Sk Abu & Chakraborty, Anirban, 2023. "Access or collaboration? A typology of sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).

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