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Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic section

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  • Engelland, Brian T.

Abstract

This introduction to the special issue provides an overview and brief summary of the eight articles that follow and take up the issue's theme. Despite the fact that religion and religious world views exert considerable influence on consumer attitudes and behavior, mainstream business journals have presented little research that explores the relationship between religion and marketing. Articles featured in this special issue examine three themes of interest: (1) the influence of strongly held religious or non-religious world views on the marketing of socially responsible behaviors; (2) how religious world views influence the conduct of marketing; and (3) what marketing scholars can learn from the marketing practices of various religious organizations. The authors extend a note of appreciation to the reviewers of the many papers submitted to the issue and to the editor-in-chief of the Journal of Business Research, Arch Woodside.

Suggested Citation

  • Engelland, Brian T., 2014. "Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic section," Journal of Business Research, Elsevier, vol. 67(2), pages 1-4.
  • Handle: RePEc:eee:jbrese:v:67:y:2014:i:2:p:1-4
    DOI: 10.1016/j.jbusres.2013.03.005
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    References listed on IDEAS

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    1. Kalamas, Maria & Cleveland, Mark & Laroche, Michel, 2014. "Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control," Journal of Business Research, Elsevier, vol. 67(2), pages 12-22.
    2. Granger, Karen & Lu, Vinh Nhat & Conduit, Jodie & Veale, Roberta & Habel, Cullen, 2014. "Keeping the faith! Drivers of participation in spiritually-based communities," Journal of Business Research, Elsevier, vol. 67(2), pages 68-75.
    3. Hopkins, Christopher D. & Shanahan, Kevin J. & Raymond, Mary Anne, 2014. "The moderating role of religiosity on nonprofit advertising," Journal of Business Research, Elsevier, vol. 67(2), pages 23-31.
    4. Abela, Andrew V., 2014. "Appealing to the imagination: Effective and ethical marketing of religion," Journal of Business Research, Elsevier, vol. 67(2), pages 50-58.
    5. Ambe Njoh & Fenda Akiwumi, 2012. "The Impact of Religion on Women Empowerment as a Millennium Development Goal in Africa," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 107(1), pages 1-18, May.
    6. Hill, Ronald Paul & Capella, Michael L., 2014. "Impoverished consumers, Catholic social teaching, and distributive justice," Journal of Business Research, Elsevier, vol. 67(2), pages 32-41.
    7. Martin, William C. & Bateman, Connie R., 2014. "Consumer religious commitment's influence on ecocentric attitudes and behavior," Journal of Business Research, Elsevier, vol. 67(2), pages 5-11.
    8. Iyer, Sriya & Velu, Chander & Mumit, Abdul, 2014. "Communication and marketing of services by religious organizations in India," Journal of Business Research, Elsevier, vol. 67(2), pages 59-67.
    9. El-Bassiouny, Noha, 2014. "The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers," Journal of Business Research, Elsevier, vol. 67(2), pages 42-49.
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    8. Chan, Christopher & Ananthram, Subramaniam & Thaker, Keyur & Liu, Yi, 2022. "Do religiosity and ethical principles influence ethical decision-making in a multi-faith context? Evidence from India," Journal of Business Research, Elsevier, vol. 149(C), pages 772-785.
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    10. Cruz, Angela Gracia B. & Seo, Yuri & Buchanan-Oliver, Margo, 2018. "Religion as a field of transcultural practices in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 91(C), pages 317-325.
    11. Ali Razzaq & Nabeel Younus Ansari & Zohaib Razzaq & Hayat Muhammad Awan, 2018. "The Impact of Fashion Involvement and Pro-Environmental Attitude on Sustainable Clothing Consumption: The Moderating Role of Islamic Religiosity," SAGE Open, , vol. 8(2), pages 21582440187, June.
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    13. Felix, Reto & Hinsch, Chris & Rauschnabel, Philipp A. & Schlegelmilch, Bodo B., 2018. "Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence," Journal of Business Research, Elsevier, vol. 91(C), pages 304-312.

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