Do consumers benefit from national-brand listings by hard discounters?
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DOI: 10.1007/s11747-023-00937-3
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Cited by:
- van der Plas, Joep & Dekimpe, Marnik G. & Geyskens, Inge, 2024. "Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers," Journal of Retailing, Elsevier, vol. 100(2), pages 199-216.
- van Heerde, Harald J. & Dekimpe, Marnik G., 2024. "Household and retail panel data in retailing research: Time for a renaissance?," Journal of Retailing, Elsevier, vol. 100(1), pages 104-113.
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Keywords
Retailing; Hard discounter; Assortment decisions; Private labels; Consumer welfare;All these keywords.
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