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The promise and pitfalls of mobile markets: an exploratory survey of mobile food retailers in the United States and Canada

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  • Evan Weissman

    (Syracuse University)

  • Jonnell Robinson

    (Syracuse University)

  • William Cecio

    (Syracuse University)

Abstract

In recent years innovative approaches have emerged across the United States and Canada to improve access to healthful foods. Mobile markets—traveling food retailers that specifically target food deserts—are one such strategy. Given the recent emergence of mobile markets, and their positioning as a solution to disparities in food access, research is needed to understand potentials and limitations of the model. In this article, we report on findings from a survey of mobile market operators in the United States and Canada. Results identify tensions between the intended goals of mobile markets and constraints of the model itself. Further study, including applied research, is needed to better understand potential opportunities to strengthen mobile markets as an intervention strategy.

Suggested Citation

  • Evan Weissman & Jonnell Robinson & William Cecio, 2020. "The promise and pitfalls of mobile markets: an exploratory survey of mobile food retailers in the United States and Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(3), pages 895-906, September.
    • Handle: RePEc:spr:agrhuv:v:37:y:2020:i:3:d:10.1007_s10460-020-10029-5
    DOI: 10.1007/s10460-020-10029-5
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    References listed on IDEAS

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    1. Dutko, Paula & Ver Ploeg, Michele & Farrigan, Tracey, 2012. "Characteristics and Influential Factors of Food Deserts," Economic Research Report 262229, United States Department of Agriculture, Economic Research Service.
    2. Molly Anderson & Anne Bellows, 2012. "Introduction to symposium on food sovereignty: expanding the analysis and application," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 29(2), pages 177-184, June.
    3. Dutko, Paula & Ver Ploeg, Michele & Farrigan, Tracey L., 2012. "Retail Wastelands: Characteristics and Influential Factors of Food Deserts," 2012 AAEA/EAAE Food Environment Symposium 123201, Agricultural and Applied Economics Association.
    4. Jonnell A. Robinson & Evan Weissman & Susan Adair & Matthew Potteiger & Joaquin Villanueva, 2016. "An oasis in the desert? The benefits and constraints of mobile markets operating in Syracuse, New York food deserts," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 33(4), pages 877-893, December.
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