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Including growers in the “food safety” conversation: enhancing the design and implementation of food safety programming based on farm and marketing needs of fresh fruit and vegetable producers

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  • Jason Parker
  • Robyn Wilson
  • Jeffrey LeJeune
  • Douglas Doohan

Abstract

Experts identified water quality, manure, good handling practices (including personal hygiene and equipment sanitation), and traceability as critical farm problem areas that, if addressed, are likely to decrease risk associated with microbial contamination of fresh produce from all scales of agriculture. However, the diverse nature of production strategies used by produce farmers presents multiple options for addressing foodborne illness issues while simultaneously creating potential complications. We use a mental models methodology to enhance our understanding of the underlying factors and assumptions of small, medium, and large produce growers that influence their decision-making processes for contamination prevention and control. This empirical evidence demonstrates how challenges and opportunities to food safety are related to the scale of production and marketing strategies. We believe that refining the development of standards and existing extension and outreach food safety programs are important to both consumer protection and supporting agricultural communities. Additionally, this approach will help develop and refine food safety programs that will result in empirically grounded recommendations based on identified grower information needs. Copyright Springer Science+Business Media B.V. 2012

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  • Jason Parker & Robyn Wilson & Jeffrey LeJeune & Douglas Doohan, 2012. "Including growers in the “food safety” conversation: enhancing the design and implementation of food safety programming based on farm and marketing needs of fresh fruit and vegetable producers," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 29(3), pages 303-319, September.
    • Handle: RePEc:spr:agrhuv:v:29:y:2012:i:3:p:303-319
    DOI: 10.1007/s10460-012-9360-3
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    References listed on IDEAS

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    2. Dilhani Nisansala Jayawardhana & Loan Thi Thanh Cao & Thomas A. Yeargin & Kristen E. Gibson & Angela M. Fraser, 2020. "The Relationship between Environmental Characteristics and Risk Management Practices on Produce Farms: A Systematic Literature Review," Agriculture, MDPI, vol. 10(12), pages 1-21, November.
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