IDEAS home Printed from https://ideas.repec.org/a/spr/agfoec/v9y2021i1d10.1186_s40100-021-00197-1.html
   My bibliography  Save this article

Why consumers drink natural wine? Consumer perception and information about natural wine

Author

Listed:
  • Riccardo Vecchio

    (University of Naples Federico II (Italy))

  • Eva Parga-Dans

    (Instituto de Productos Naturales y Agrobiología (IPNA-CSIC))

  • Pablo Alonso González

    (Instituto de Productos Naturales y Agrobiología (IPNA-CSIC))

  • Azzurra Annunziata

    (University of Naples “Parthenope” (Italy))

Abstract

Similar to other foods, the concept of natural wine is much debated due to the lack of a clear and regulated definition, leading to a proliferation of heterogeneous norms and standards proposed from different natural wine associations at national levels. The current study explored the aspects which mediate individuals’ information and perception of natural wine, and the rationale behind natural wine consumption behavior among Italian (n = 501) and Spanish (n = 527) regular wine consumers. The results reveal a quite low self-reported degree of perceived information by Italian respondents and slightly higher levels among Spanish ones. The key drivers of natural wine consumption in both countries are wine consumption frequency, information, and natural product interest. In contrast, higher wine involvement levels decrease natural wine consumption frequency in both Italy and Spain. The findings also show that different perceptions lead to diverse motivations, suggesting the need for more homogeneous standards to mitigate the level of information asymmetry currently on the market.

Suggested Citation

  • Riccardo Vecchio & Eva Parga-Dans & Pablo Alonso González & Azzurra Annunziata, 2021. "Why consumers drink natural wine? Consumer perception and information about natural wine," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 9(1), pages 1-16, December.
  • Handle: RePEc:spr:agfoec:v:9:y:2021:i:1:d:10.1186_s40100-021-00197-1
    DOI: 10.1186/s40100-021-00197-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1186/s40100-021-00197-1
    File Function: Abstract
    Download Restriction: no

    File URL: https://libkey.io/10.1186/s40100-021-00197-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Daniel McFadden, 2001. "Economic Choices," American Economic Review, American Economic Association, vol. 91(3), pages 351-378, June.
    2. Riccardo Vecchio & Gerarda Caso & Luigi Cembalo & Massimiliano Borrello, 2020. "Is respondents? inattention in online surveys a major issue for research?," Economia agro-alimentare, FrancoAngeli Editore, vol. 22(1), pages 1-18.
    3. Alistair Williams & Glyn Atwal, 2013. "The Hedonistic Consumption of Luxury and Iconic Wines," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 21, pages 379-393, Springer.
    4. Vecchio, Riccardo & Caso, Gerarda & Cembalo, Luigi & Borrello, Massimiliano, 2020. "Is respondents’ inattention in online surveys a major issue for research?," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 22(1), March.
    5. Tyler J. VanderWeele & Ilya Shpitser, 2011. "A New Criterion for Confounder Selection," Biometrics, The International Biometric Society, vol. 67(4), pages 1406-1413, December.
    6. repec:cup:judgdm:v:1:y:2006:i::p:91-97 is not listed on IDEAS
    7. Fisher, Robert J, 1993. "Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 303-315, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fabio A. Madau & Brunella Arru & Roberto Furesi & Paola Sau & Pietro Pulina, 2022. "Public perception of ecosystem and social services produced by Sardinia extensive dairy sheep farming systems," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 10(1), pages 1-42, December.
    2. Czajkowski, Mikołaj & Zagórska, Katarzyna & Letki, Natalia & Tryjanowski, Piotr & Wąs, Adam, 2021. "Drivers of farmers’ willingness to adopt extensive farming practices in a globally important bird area," Land Use Policy, Elsevier, vol. 107(C).
    3. Kesternich, Iris & Heiss, Florian & McFadden, Daniel & Winter, Joachim, 2013. "Suit the action to the word, the word to the action: Hypothetical choices and real decisions in Medicare Part D," Journal of Health Economics, Elsevier, vol. 32(6), pages 1313-1324.
    4. Dagsvik, John K., 2015. "Stochastic models for risky choices: A comparison of different axiomatizations," Journal of Mathematical Economics, Elsevier, vol. 60(C), pages 81-88.
    5. Sweldens, Steven & Puntoni, Stefano & Paolacci, Gabriele & Vissers, Maarten, 2014. "The bias in the bias: Comparative optimism as a function of event social undesirability," Organizational Behavior and Human Decision Processes, Elsevier, vol. 124(2), pages 229-244.
    6. Mr Clive Boddy & Mr Derek Bond & Dr Elaine Ramsey, 2010. "Projective Techniques Are they a Victim of Clashing Paradigms," Accounting, Finance and Economics Research Group Working Papers 1, Ulster Business School.
    7. Frode Alfnes & Chengyan Yue & Helen H. Jensen, 2010. "Cognitive dissonance as a means of reducing hypothetical bias," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 37(2), pages 147-163, June.
    8. Ruvio, Ayalla A. & Shoham, Aviv, 2016. "Consumer arrogance: Scale development and validation," Journal of Business Research, Elsevier, vol. 69(10), pages 3989-3997.
    9. Jie, Yun, 2020. "Responding to requests for help: Effects of payoff schemes with small monetary units," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 88(C).
    10. Chorus, Caspar & van Cranenburgh, Sander & Daniel, Aemiro Melkamu & Sandorf, Erlend Dancke & Sobhani, Anae & Szép, Teodóra, 2021. "Obfuscation maximization-based decision-making: Theory, methodology and first empirical evidence," Mathematical Social Sciences, Elsevier, vol. 109(C), pages 28-44.
    11. Scharfenaker, Ellis, 2020. "Implications of quantal response statistical equilibrium," Journal of Economic Dynamics and Control, Elsevier, vol. 119(C).
    12. Datta Gupta, Nabanita & Lausten, Mette & Pozzoli, Dario, 2012. "Does Mother Know Best? Parental Discrepancies in Assessing Child Functioning," IZA Discussion Papers 6962, Institute of Labor Economics (IZA).
    13. Steven Andrew Culpepper & James Joseph Balamuta, 2017. "A Hierarchical Model for Accuracy and Choice on Standardized Tests," Psychometrika, Springer;The Psychometric Society, vol. 82(3), pages 820-845, September.
    14. Gabriel, Andreas & Rombach, Meike & Wieser, Hannah & Bitsch, Vera, 2021. "Got waste: knowledge, behavior and self-assessment on food waste of university students in Germany," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(6), February.
    15. Ana León-Gómez & José Manuel Santos-Jaén & Daniel Ruiz-Palomo & Mercedes Palacios-Manzano, 2022. "Disentangling the impact of ICT adoption on SMEs performance: the mediating roles of corporate social responsibility and innovation," Oeconomia Copernicana, Institute of Economic Research, vol. 13(3), pages 831-866, September.
    16. Carvalho, Sergio W. & Fazel, Hesham & Trifts, Valerie, 2018. "Transgressing a group value in a transcultural experience: Immigrants' affective response to perceived social identity threats," Journal of Business Research, Elsevier, vol. 91(C), pages 326-333.
    17. Rimal, Arbindra & Fletcher, Stanley M. & McWatters, Kay H., 2000. "Nutrition Considerations In Food Selection," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(1), pages 1-16.
    18. Jonathan Chapman & Erik Snowberg & Stephanie Wang & Colin Camerer, 2018. "Loss Attitudes in the U.S. Population: Evidence from Dynamically Optimized Sequential Experimentation (DOSE)," NBER Working Papers 25072, National Bureau of Economic Research, Inc.
    19. Sjöstedt, Martin & Sundström, Aksel & Jagers, Sverker C. & Ntuli, Herbert, 2022. "Governance through community policing: What makes citizens report poaching of wildlife to state officials?," World Development, Elsevier, vol. 160(C).
    20. Ju Hyoung Han & Andy S. Choi & Chi-Ok Oh, 2018. "The Effects of Environmental Value Orientations and Experience-Use History on the Conservation Value of a National Park," Sustainability, MDPI, vol. 10(10), pages 1-17, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:agfoec:v:9:y:2021:i:1:d:10.1186_s40100-021-00197-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.