Printed from https://ideas.repec.org/b/spr/sprbok/978-3-8349-4399-6.html
My bibliography
Save this book
Luxury Marketing
Editor
Listed:
- Klaus-Peter Wiedmann(Institut für Marketing und Management)Nadine Hennigs(Institut für Marketing und Management)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-8349-4399-6
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Klaus-Peter Wiedmann & Nadine Hennigs, 2013. "Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury – An Introduction," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 1, pages 3-17, Springer.
- Vincent Bastien & Jean-Noël Kapferer, 2013. "More on Luxury Anti-Laws of Marketing," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 2, pages 19-34, Springer.
- Virginie Barnier & Pierre Valette-Florence, 2013. "Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 3, pages 37-56, Springer.
- Bruno Godey & Daniele Pederzoli & Gaetano Aiello & Raffaele Donvito & Klaus-Peter Wiedmann & Nadine Hennigs, 2013. "An Intercultural Comparison of the Perception of Luxury by Young Consumers," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 4, pages 57-76, Springer.
- Nadine Hennigs & Klaus-Peter Wiedmann & Christiane Klarmann, 2013. "Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 5, pages 77-99, Springer.
- Taro Koyama, 2013. "Luxury Brands from a Psychoanalytic Perspective," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 6, pages 103-118, Springer.
- Liselot Hudders & Mario Pandelaere, 2013. "Indulging the Self Positive Consequences of Luxury Consumption," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 7, pages 119-137, Springer.
- Hyunjoo Oh, 2013. "How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 8, pages 139-153, Springer.
- Kartik Dave & Garima Dhamija, 2013. "Luxury Buying Behaviour and the Role of Culture: An Indian Context," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 9, pages 157-168, Springer.
- Nicole Stegemann & Sara Denize & Kenneth E. Miller, 2013. "Perceptions, Attitudes and Luxury Brands," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 10, pages 169-184, Springer.
- Wolfgang Fritz & Wencke Gülow, 2013. "Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 11, pages 187-205, Springer.
- Meng-Shan Wu & Cheng-Hao Chen & Isabella Chaney, 2013. "Luxury Brands in the Digital Age – the Trust Factor," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 12, pages 207-219, Springer.
- Udo Wagner & Seung-Hee Lee & Sabine Kleinsasser & Jutatip Jamsawang, 2013. "Luxury Goods vs. Counterfeits: An Intercultural Study," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 13, pages 223-244, Springer.
- Suzane Strehlau, 2013. "Brazil: Luxury and Counterfeits," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 14, pages 245-260, Springer.
- Christiane Klarmann & Klaus-Peter Wiedmann & Nadine Hennigs, 2013. "Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 15, pages 261-277, Springer.
- Aaron Ahuvia & Giacomo Gistri & Simona Romani & Stefano Pace, 2013. "What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 16, pages 279-293, Springer.
- Silvia Grappi & Ilaria Baghi & Bernardo Balboni & Veronica Gabrielli, 2013. "Counterfeiting of Luxury Brands: Opportunity beyond the Threat," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 17, pages 295-315, Springer.
- Gaetano Aiello & Raffaele Donvito & Silvia Ranfagni & Laura Grazzini, 2013. "Luxury SMEs Networks," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 18, pages 319-339, Springer.
- Nadine Hennigs & Klaus-Peter Wiedmann & Steffen Schmidt & Sascha Langner & Thomas Wüstefeld, 2013. "Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 19, pages 341-357, Springer.
- Jan Wieseke & Michael Mauer & Sascha Alavi, 2013. "Personal Selling for Luxury Brands," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 20, pages 359-376, Springer.
- Alistair Williams & Glyn Atwal, 2013. "The Hedonistic Consumption of Luxury and Iconic Wines," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 21, pages 379-393, Springer.
- Stefan Behrens & Klaus-Peter Wiedmann & Nadine Hennigs, 2013. "Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 22, pages 395-416, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-8349-4399-6. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.