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The Hedonistic Consumption of Luxury and Iconic Wines

In: Luxury Marketing

Author

Listed:
  • Alistair Williams
  • Glyn Atwal

Abstract

Zusammenfassung In recent years, the complexity of the wine market has led to a number of attempts to segment wine consumers [20]; [25]. However, as criticism of segmentation models has become increasingly strident, many studies have sought to examine the relationship between involvement and perceptions of wine quality.

Suggested Citation

  • Alistair Williams & Glyn Atwal, 2013. "The Hedonistic Consumption of Luxury and Iconic Wines," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 21, pages 379-393, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_21
    DOI: 10.1007/978-3-8349-4399-6_21
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    Cited by:

    1. Riccardo Vecchio & Eva Parga-Dans & Pablo Alonso González & Azzurra Annunziata, 2021. "Why consumers drink natural wine? Consumer perception and information about natural wine," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 9(1), pages 1-16, December.

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