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A Strong Dynamic Financial Growth of Moroccan Family SMEs: What Feasibility of Artificial Intelligence?

Author

Listed:
  • Azzeddine ALLIOUI

    (ESCA Ecole de Management, Morocco)

  • Hanane ALLIOUI

    (Cadi Ayyad University, Morocco)

Abstract

Artificial Intelligence has become a priority for the Moroccan government recentyears. As a tool "of today and the future," artificial intelligence interferes in all economic aspects, allowing better decision making and evolutionary financial growth of companies in the market. Between fear and excitement, artificial intelligence is frequently perceived by the public as a very sophisticated and complex technology to implement. For some, cognitive AI takes on a human form,arather caricatured perception that echoes within some organizations. To optimize the digital transformation of family firms, demystifying AI is an essential prerequisite. This work highlights the importance of adopting intelligence in the practicesof Moroccan family SMEs. An empirical study corroborates our postulates regarding the dynamism and feasibility of artificial intelligence for the financial growth of Moroccan family SMEs.

Suggested Citation

  • Azzeddine ALLIOUI & Hanane ALLIOUI, 2023. "A Strong Dynamic Financial Growth of Moroccan Family SMEs: What Feasibility of Artificial Intelligence?," RAIS Journal for Social Sciences, Research Association for Interdisciplinary Studies, vol. 7(1), pages 10-20, June.
    • Handle: RePEc:smo:jornl1:v:7:y:2023:i:1:p:10-20
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    References listed on IDEAS

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    1. Frédéric Wacheux, 1996. "Méthodes qualitatives de recherches en gestion," Post-Print hal-00157140, HAL.
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