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How To Measure Competitive Intensity?

Author

Listed:
  • Khalil Assala

    (ENSTA Bretagne_SHS - Département Sciences Humaines et Sociales ENSTA Bretagne - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne)

  • Suela Bylykbashi

    (Brest Business School)

  • Gilles Roehrich

Abstract

In this research, we analyse the internal structure of competitive intensity on the basis of competitive dynamics. We propose a measure of competitive intensity based on two dimensions: strategic and tactical. This two-dimensional design makes it possible to gain a better understanding of the competitive battle, allowing managers to improve operations and the allocation of resources, according to both dimensions. It also provides a better understanding of the relationship between competitive intensity and other variables.

Suggested Citation

  • Khalil Assala & Suela Bylykbashi & Gilles Roehrich, 2021. "How To Measure Competitive Intensity?," Post-Print hal-03381232, HAL.
    • Handle: RePEc:hal:journl:hal-03381232
    Note: View the original document on HAL open archive server: https://hal.science/hal-03381232
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    References listed on IDEAS

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    Cited by:

    1. Monica Clarkson Gajere, 2023. "Strategic orientation and performance of SMEs in Nigeria: moderating role of competitive intensity," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 13(1), pages 1-13, December.

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    More about this item

    Keywords

    Competitive intensity; Competitive dynamics; New product; Strategic decisions; Tactical decisions;
    All these keywords.

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