The survey of causal relationships between CSR awareness and corporate trustworthiness as well as the other dependent variables (on the example of petroleum companies operating in Georgia)
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More about this item
Keywords
CSR; purchase intention; customer involvement in CSR activities; Georgian petroleum companies; experimental research; group mean comparison; ANOVA;All these keywords.
JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
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