Understanding Internal, External and Relational Attributions in Reaction to Corporate Social Responsibility
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DOI: dx.doi.org/10.22547/BER/9.4.3
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- Ifzal Ahmad & Khurram Shahzad & Asma Gul, 2019. "Mediating Role of Customer Satisfaction between Corporate Social Responsibility and Customer-Based Brand Equity," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 11(1), pages 123-144, March.
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Keywords
Corporate Social Responsibility; Embedded CSR; Peripheral CSR; Attribution theory.;All these keywords.
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