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Employee Perceptions of CSR: A Multifaceted Analysis

Author

Listed:
  • Mudsir Ismail

    (PhD Scholar, Faculty of Management and Administrative Sciences University of Sialkot, Pakistan)

  • Sitara Kanwal

    (M.Phil. Institute of Business Administration, University of the Punjab, Pakistan)

  • Dr. Nosheen Rafi

    (Head of Department, Faculty Commerce University of Sialkot, Pakistan)

  • Dr. Fariha Gul

    (Associate Professor Department of Education, University of Management and Technology Lahore, Pakistan)

  • Muddassar Bilal

    (PhD Scholar, Faculty of Management and Administrative Sciences University of Sialkot, Pakistan)

  • Umbrin Akbar

    (PhD Scholar, Faculty of Management and Administrative Sciences University of Sialkot, Pakistan)

Abstract

Previous research has focused on customer perceptions of corporate social responsibility (CSR) leaving the perspective of employees relatively unexplored. This study delves into the unfamiliar territory of employees' views on CSR recognizing that corporate culture and competencies contribute to competitive advantages. Employee perceptions of CSR activities are identified as pivotal in fostering the degree of employee commitment to their organization and its impact on the general efficiency of the corporation. An in-depth analysis of employees' perceptions of corporate social responsibility (CSR) encompasses crucial elements particularly the perceived alignment between company culture and CSR capacity. This investigation provides insights into the diverse effects of CSR perceptions on overall corporate performance. The present study aims to evaluate the impact of perceived cultural fit and corporate social responsibility (CSR) competence on employee attachment and performance. This relationship is expected to be mediated by employees' views of CSR activities. The results highlight the significant impact of perceived cultural fit and CSR capabilities on the perception of corporate social responsibility (CSR) which in turn affects employee attachment and accomplishments positively. Consequently companies are urged to take into account employees' perceptions of CSR aligning them with feelings of attachment and long-term performance. These results hold significant implications for marketing theory and practice.

Suggested Citation

  • Mudsir Ismail & Sitara Kanwal & Dr. Nosheen Rafi & Dr. Fariha Gul & Muddassar Bilal & Umbrin Akbar, 2023. "Employee Perceptions of CSR: A Multifaceted Analysis," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(4), pages 96-107.
    • Handle: RePEc:rfh:bbejor:v:12:y:2023:i:4:p:96-107
    DOI: https://doi.org/10.61506/01.00087
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    References listed on IDEAS

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