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Public support for hosting the Olympic Summer Games in Germany: The CVM approach

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  • Pamela Wicker

    (German Sport University Cologne, Germany)

  • John C Whitehead

    (Appalachian State University, USA)

  • Daniel S Mason

    (University of Alberta, Canada)

  • Bruce K Johnson

    (Centre College, USA)

Abstract

Cities and their respective regions must weigh the merits of hosting major sport events, including the Olympic Games. This paper presents a contingent valuation method estimate of the monetary value of intangible benefits to Germans of hosting the Olympic Summer Games. In a nationwide online survey, 6977 respondents said whether they would support a referendum to host the Games. The survey employed a payment card format containing monthly tax amounts to elicit individual willingness-to-pay for the Games over a five-year period. In the weighted sample, 26% expressed an average willingness-to-pay of €51. Willingness-to-pay varied widely across regions. Around Cologne, the average willingness-to-pay was €100. Interval data hurdle models reveal that policy consequentiality and various intangible benefits increased willingness-to-pay. Aggregate willingness-to-pay over a five-year period amounted to €46 billion which exceeded the estimated costs of the 2024 Summer Games for Hamburg. The findings have implications for policy makers since they show what regions within Germany most support hosting the Games.

Suggested Citation

  • Pamela Wicker & John C Whitehead & Daniel S Mason & Bruce K Johnson, 2017. "Public support for hosting the Olympic Summer Games in Germany: The CVM approach," Urban Studies, Urban Studies Journal Limited, vol. 54(15), pages 3597-3614, November.
    • Handle: RePEc:sae:urbstu:v:54:y:2017:i:15:p:3597-3614
    DOI: 10.1177/0042098016675085
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    1. I'm thinking about changing the name of this blog to "Environmental and Urban Economics"
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    4. Whitehead, John C. & Wicker, Pamela, 2018. "Estimating willingness to pay for a cycling event using a willingness to travel approach," Tourism Management, Elsevier, vol. 65(C), pages 160-169.
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    6. Pamela Wicker & Dennis Coates, 2018. "Flame Goes Out: Determinants Of Individual Support At The 2024 Hamburg Games Referendum," Contemporary Economic Policy, Western Economic Association International, vol. 36(2), pages 302-317, April.
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    8. Tim F. Thormann & Pamela Wicker, 2021. "Willingness-to-Pay for Environmental Measures in Non-Profit Sport Clubs," Sustainability, MDPI, vol. 13(5), pages 1-19, March.
    9. Funahashi, Hiroaki & Shibli, Simon & Sotiriadou, Popi & Mäkinen, Jarmo & Dijk, Bake & De Bosscher, Veerle, 2020. "Valuing elite sport success using the contingent valuation method: A transnational study," Sport Management Review, Elsevier, vol. 23(3), pages 548-562.
    10. John C. Whitehead & Pamela Wicker, 2017. "Using Willingness to Travel to Estimate the Monetary Value of Intangible Benefits Derived from Active Sport Event Tourism," Working Papers 17-03, Department of Economics, Appalachian State University.
    11. Bakkenbüll, Linn-Brit & Dilger, Alexander, 2016. "Willingness to pay and accept for hosting Olympic Games in Germany," Discussion Papers of the Institute for Organisational Economics 11/2016, University of Münster, Institute for Organisational Economics.
    12. Martin Schnitzer & Lukas Haizinger, 2019. "Does the Olympic Agenda 2020 Have the Power to Create a New Olympic Heritage? An Analysis for the 2026 Winter Olympic Games Bid," Sustainability, MDPI, vol. 11(2), pages 1-21, January.
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