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COVID-19’s impact on the perceived risk of ocean cruising: A best-worst scaling study of Australian consumers

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  • Suellen Tapsall
  • Geoffrey N Soutar
  • Wendy A Elliott
  • Tim Mazzarol
  • Jennifer Holland

Abstract

This paper investigates aspects of cruising of most concern to Australian consumers during the COVID-19 pandemic, following the shutdown of cruising globally. Using a mixed-method approach, the study asked cruisers and non-cruisers which of the risks associated with cruising were of most concern. The study found health was the most concerning risk for respondents, regardless of cruising history and, contrary to previous research, cruisers were more concerned about health risk than non-cruisers. Results indicated cruisers were also concerned about financial risk, while safety and psychological risk were the next most concerning aspects for non-cruisers. Implications for the cruise industry are discussed and areas for further research are identified. Findings suggest the industry cannot take for granted repeat cruisers’ return post-pandemic. As non-cruisers are much less positive and less willing to cruise than before COVID-19, the continued future growth of the cruise sector is also under threat.

Suggested Citation

  • Suellen Tapsall & Geoffrey N Soutar & Wendy A Elliott & Tim Mazzarol & Jennifer Holland, 2022. "COVID-19’s impact on the perceived risk of ocean cruising: A best-worst scaling study of Australian consumers," Tourism Economics, , vol. 28(1), pages 248-271, February.
    • Handle: RePEc:sae:toueco:v:28:y:2022:i:1:p:248-271
    DOI: 10.1177/13548166211054591
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    2. Andrzej Dudek & Daria Elżbieta Jaremen & Izabela Michalska-Dudek, 2023. "Factors Determining ROPO Behaviors of Travel Agencies Customers during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(7), pages 1-18, April.
    3. Bodur S. Alonazi & Thowayeb H. Hassan & Mostafa A. Abdelmoaty & Amany E. Salem & Mahmoud I. Saleh & Mohamed Y. Helal & Yasser Ahmed Mohamed & Magdy Sayed Abuelnasr & Daniel Alemshet Gebreslassie & Mon, 2023. "Tourist Behavior in the Cruise Industry Post-COVID-19: An Examination of Service Quality, Corporate Image, and Intentions to Pay and Revisit," Sustainability, MDPI, vol. 15(11), pages 1-21, May.
    4. Li-Ying Lin & Chang-Ching Tsai & Jen-Yao Lee, 2022. "A Study on the Trends of the Global Cruise Tourism Industry, Sustainable Development, and the Impacts of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(11), pages 1-28, June.

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