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Risk, uncertainty and ambiguity amid Covid-19: A multi-national analysis of international travel intentions

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  • Williams, Allan M.
  • Chen, Jason Li
  • Li, Gang
  • Baláž, Vladimír

Abstract

This study analyses how Covid-19 shapes individuals' international tourism intentions in context of bounded rationality. It provides a novel analysis of risk which is disaggregated into tolerance/aversion of and competence to manage risks across three different aspects: general, domain (tourism) and situational (Covid-19). The impacts of risk are also differentiated from uncertainty and ambiguity. The empirical study is based on large samples (total = 8962) collected from the world's top five tourism source markets: China, USA, Germany, UK and France. Various risk factors show significant predictive powers of individual's intentions to defer international tourism plans amid Covid-19. Uncertainty and ambiguity intolerance is shown to lead to intentions to take holidays relatively sooner rather than delaying the holiday plans.

Suggested Citation

  • Williams, Allan M. & Chen, Jason Li & Li, Gang & Baláž, Vladimír, 2022. "Risk, uncertainty and ambiguity amid Covid-19: A multi-national analysis of international travel intentions," Annals of Tourism Research, Elsevier, vol. 92(C).
    • Handle: RePEc:eee:anture:v:92:y:2022:i:c:s0160738321002243
    DOI: 10.1016/j.annals.2021.103346
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    7. DeMaagd, Nathan & Fuleky, Peter & Burnett, Kimberly & Wada, Christopher, 2022. "Tourism water use during the COVID-19 shutdown," Annals of Tourism Research, Elsevier, vol. 97(C).
    8. Bouteska, Ahmed & Sharif, Taimur & Hajek, Petr & Abedin, Mohammad Zoynul, 2024. "Aversion and ambiguity: On the robustness of the macroeconomic uncertainty measure framework," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    9. Chan, Elisa K., 2023. "Pandemic experience and locus of protection," Annals of Tourism Research, Elsevier, vol. 100(C).
    10. Sainaghi, Ruggero & Chica-Olmo, Jorge, 2022. "The effects of location before and during COVID-19," Annals of Tourism Research, Elsevier, vol. 96(C).

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