Research Note: Relationship versus Transactional Marketing in Travel and Tourism Trade Shows
Author
Abstract
Suggested Citation
DOI: 10.5367/te.2013.0355
Download full text from publisher
References listed on IDEAS
- G. E. Fruchter & S. P. Sigué, 2009. "Social Relationship and Transactional Marketing Policies—Maximizing Customer Lifetime Value," Journal of Optimization Theory and Applications, Springer, vol. 142(3), pages 469-492, September.
- Chao-Ton Su & Chin-Sen Lin, 2008. "A case study on the application of Fuzzy QFD in TRIZ for service quality improvement," Quality & Quantity: International Journal of Methodology, Springer, vol. 42(5), pages 563-578, October.
- Fynes, Brian & de Burca, Sean & Mangan, John, 2008. "The effect of relationship characteristics on relationship quality and performance," International Journal of Production Economics, Elsevier, vol. 111(1), pages 56-69, January.
- Qing Peng & Lu-Xuan Cheng & Hong-Huai Qin, 2013. "The Impacts of Large-Scale Exhibitions on Hotel Room Rates: A Case Study of Canton Fair," Tourism Economics, , vol. 19(2), pages 245-256, April.
- Srinath Gopalakrishna & Gary L. Lilien, 1995. "A Three-Stage Model of Industrial Trade Show Performance," Marketing Science, INFORMS, vol. 14(1), pages 22-42.
- Woo, Ka-shing & Ennew, Christine T., 2005. "Measuring business-to-business professional service quality and its consequences," Journal of Business Research, Elsevier, vol. 58(9), pages 1178-1185, September.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Bentivoglio, Deborah & Bucci, Giorgia & Belletti, Matteo & Finco, Adele, 2022. "A theoretical framework on network’s dynamics for precision agriculture technologies adoption," Revista de Economia e Sociologia Rural (RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 60(4), January.
- Sung Tae Kim & Hong-Hee Lee & Taewon Hwang, 2020. "Logistics integration in the supply chain: a resource dependence theory perspective," International Journal of Quality Innovation, Springer, vol. 6(1), pages 1-14, December.
- Alberca-Oliver, Pilar & Rodríguez-Oromendía, Ainhoa & Parte-Esteban, Laura, 2015. "Measuring the efficiency of trade shows: A Spanish case study," Tourism Management, Elsevier, vol. 47(C), pages 127-137.
- Hansen, Kare, 2004. "Measuring performance at trade shows: Scale development and validation," Journal of Business Research, Elsevier, vol. 57(1), pages 1-13, January.
- Carole Donada & François Lenglet & Caroline Mothe & Jean-Jacques Nillès, 2015. "Un indice de mesure du collaboratif client-fournisseur," Post-Print hal-01301383, HAL.
- Stefan Gold & Stefan Seuring & Philip Beske, 2010. "Sustainable supply chain management and inter‐organizational resources: a literature review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(4), pages 230-245, July.
- Simona-Mihaela TRIF, 2012. "Antecedents and consequences of relationship quality. A case study of banking sector in Romania," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(18), pages 253-271.
- Hong, Paul & Jagani, Sandeep & Kim, Jinhwan & Youn, Sun Hee, 2019. "Managing sustainability orientation: An empirical investigation of manufacturing firms," International Journal of Production Economics, Elsevier, vol. 211(C), pages 71-81.
- Dekkers, Rob & de Boer, Ronald & Gelsomino, Luca Mattia & de Goeij, Christiaan & Steeman, Michiel & Zhou, Qijun & Sinclair, Scott & Souter, Victoria, 2020. "Evaluating theoretical conceptualisations for supply chain and finance integration: A Scottish focus group," International Journal of Production Economics, Elsevier, vol. 220(C).
- Azeem, Muhammad Masood & Baker, Derek & Villano, Renato A. & Mounter, Stuart & Griffith, Garry, 2018. "Food shoppers’ share of wallet: A small city case in a changing competitive environment," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 119-130.
- Cao, Qing & Baker, Jeff & Schniederjans, Dara, 2014. "Bullwhip effect reduction and improved business performance through guanxi: An empirical study," International Journal of Production Economics, Elsevier, vol. 158(C), pages 217-230.
- Martín-Herrán, Guiomar & McQuitty, Shaun & Sigué, Simon Pierre, 2012. "Offensive versus defensive marketing: What is the optimal spending allocation?," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 210-219.
- Chen Qian & Stefan Seuring & Ralf Wagner, 2021. "Reviewing interfirm relationship quality from a supply chain management perspective," Management Review Quarterly, Springer, vol. 71(3), pages 625-650, July.
- Stefan Gold, 2011. "Bio-energy supply chains and stakeholders," Mitigation and Adaptation Strategies for Global Change, Springer, vol. 16(4), pages 439-462, April.
- Daniel K. Maduku & Emad A. Abu-Shanab, 2022. "Drivers of Social Media Networking Site Continuance Intention in Jordan and South Africa: Do National Cultural Differences Matter?," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 14(1), pages 1-29, January.
- William Jen & Rungting Tu & Tim Lu, 2011. "Managing passenger behavioral intention: an integrated framework for service quality, satisfaction, perceived value, and switching barriers," Transportation, Springer, vol. 38(2), pages 321-342, March.
- Zerbini, Fabrizio & Borghini, Stefania, 2015. "Release capacity in the vendor selection process," Journal of Business Research, Elsevier, vol. 68(2), pages 405-414.
- Yu-Hsien Lin & Nisha Kulangara & Krista Foster & Jennifer Shang, 2020. "Improving Green Market Orientation, Green Supply Chain Relationship Quality, and Green Absorptive Capacity to Enhance Green Competitive Advantage in the Green Supply Chain," Sustainability, MDPI, vol. 12(18), pages 1-22, September.
- Hallikas, Jukka & Lintukangas, Katrina, 2016. "Purchasing and supply: An investigation of risk management performance," International Journal of Production Economics, Elsevier, vol. 171(P4), pages 487-494.
- Mikkonen, Karri & Niskanen, Hanna & Pynnönen, Mikko & Hallikas, Jukka, 2015. "The presence of emotional factors: An empirical exploration of bundle purchasing process," Telecommunications Policy, Elsevier, vol. 39(8), pages 642-657.
More about this item
Keywords
tourism trade shows; business performance; relationship marketing; transactional marketing;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:21:y:2015:i:2:p:427-434. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.