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The Impacts of Large-Scale Exhibitions on Hotel Room Rates: A Case Study of Canton Fair

Author

Listed:
  • Qing Peng

    (School of Tourism, Sun Yat-sen University, No 135 Xingang West Road, Guangzhou 510275, PR China)

  • Lu-Xuan Cheng

    (School of Tourism, No 230 Waihuan East Road, Guangzhou Higher Education Mega, Guangzhou 510006, PR China)

  • Hong-Huai Qin

    (School of Foreign Studies, Guangzhou University, No 230, Waihuan East Road, Guangzhou Higher Education Mega, Guangzhou 510006, PR China)

Abstract

Using univariate test and OLS regression analysis, this study explores the intrinsic mechanism of how the China Import and Export Fair (or Canton Fair), held biannually in Guangzhou, influences hotel room rates. Hotel room rates in the city before, during and after the event are represented by the average hotel room rates on Ctrip.com for three consecutive fairs and nine periods of non-fair time. The results indicate a declining impact on the hotel room rates in general. Specifically, the rates in up-scale (5-star) and low-scale (2-star) hotels increased less than middle-scale (3-star or 4-star) hotels, while business hotels benefited more than the outlying resort hotels.

Suggested Citation

  • Qing Peng & Lu-Xuan Cheng & Hong-Huai Qin, 2013. "The Impacts of Large-Scale Exhibitions on Hotel Room Rates: A Case Study of Canton Fair," Tourism Economics, , vol. 19(2), pages 245-256, April.
    • Handle: RePEc:sae:toueco:v:19:y:2013:i:2:p:245-256
    DOI: 10.5367/te.2013.0200
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    Cited by:

    1. Ainhoa Rodriguez Oromendía & María Dolores Reina Paz & Ramón Rufín, 2015. "Research Note: Relationship versus Transactional Marketing in Travel and Tourism Trade Shows," Tourism Economics, , vol. 21(2), pages 427-434, April.

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