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Consumer Behavior Research

Author

Listed:
  • Kaveh Peighambari
  • Setayesh Sattari
  • Arash Kordestani
  • Pejvak Oghazi

Abstract

This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period. The approach was to briefly discuss content analysis and its application in scholarly literature review studies. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. It includes a ranking of topics published, typology of the published articles, the research classification in terms of methodologies, and analysis techniques. The most cited articles in the field and within each journal are also examined. The comprehensive literature review of consumer behavior research undertaken in this article could advance the discipline of consumer behavior research by elucidating the evolution of consumer behavior literature in the studied period.

Suggested Citation

  • Kaveh Peighambari & Setayesh Sattari & Arash Kordestani & Pejvak Oghazi, 2016. "Consumer Behavior Research," SAGE Open, , vol. 6(2), pages 21582440166, April.
    • Handle: RePEc:sae:sagope:v:6:y:2016:i:2:p:2158244016645638
    DOI: 10.1177/2158244016645638
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    References listed on IDEAS

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    3. Pierre Berthon & Leyland Pitt & Michael Ewing & Christopher L. Carr, 2002. "Potential Research Space in MIS: A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation," Information Systems Research, INFORMS, vol. 13(4), pages 416-427, December.
    4. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
    5. Helgeson, James G, et al, 1984. "Trends in Consumer Behavior Literature: A Content Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(4), pages 449-454, March.
    6. Deborah J. MacInnis & Valerie S. Folkes, 2010. "The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(6), pages 899-914, April.
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    Citations

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    Cited by:

    1. Tracy Wangechi Maina & Jackson Ndolo, 2019. "To Buy Online or Not? An Analysis of Online Consumer Decision Making," International Journal of Science and Business, IJSAB International, vol. 3(3), pages 135-140.
    2. Nessel Sebastian, 2019. "Researching Consumer Research. An Analysis of Consumer Researchers in Austria with Some Implications for the Scientific Field and Consumer Policy," European Review of Applied Sociology, Sciendo, vol. 12(19), pages 6-22, December.
    3. Mihaela DIACONU & Amalia DUTU, 2020. "Crisis, Uncertainty, Risk And Consumer Behavior: A Psycho-Economic Approach," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 19(2), pages 3-8.
    4. Raju Rosha & Navdeep Kaur, 2020. "Athletic Looking Sales Personnel: Do Men Buy More from Men?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(2), pages 205-220.

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