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Latest evolution of academic research in corporate social responsibility: an empirical analysis

Author

Listed:
  • Enrique Bigné Alcañiz
  • Alejandro Alvarado Herrera
  • Rafael Currás Pérez
  • José Javier Rivera Alcami

Abstract

Purpose - The purpose of this paper is to determine whether management‐ and marketing‐salient literature focused on corporate social responsibility (CSR) and related issues has evolved from 2003 to 2006, both quantitatively and qualitatively, and to learn which of three competitive epistemological evolutional views (progressive, variegational, normativist) best fits CSR evolution in both disciplines. Design/methodology/approach - Following an ex professo methodology developed by de Bakker, Groenewegen and Den Hond, a content analysis (CA)‐based empirical examination of 570 papers focused on CSR and corporate social performance (CSP) published in indexed management and marketing journals between 2003 and 2006 was conducted. The selected temporal scope is equivalent, in terms of CSR published papers, to the period 1972‐2002 analyzed by de Bakker et al. Three coders judged each paper by their epistemological orientation and discipline pertinence, achieving larger enough reliability coefficients. Findings - The epistemological evolution of CSR within the management and marketing literatures fits a progressive view, and both alternative evolutional perspectives, variegational and normativist, were rejected. This finding means that theoretical‐oriented papers (conceptual, exploratory or predictive) prevailed over prescriptive (instrumental and normative) and descriptive articles. This qualitative evolution has been accompanied by a significant growth in the total number of CSR papers published in the broad management field from 2003 to 2006. Research limitations/implications - Judgments were mainly based on papers' abstracts, titles and keywords. Full text analyses were only done on those cases where coders had doubts. Originality/value - The research contributes to a better understanding of the role of CSR within the management and marketing disciplines, as it is the first to analyse the epistemological evolution of CSR in the academic research. The findings serve to refute the ideas that CSR research has an intrinsic normative character, is still too embryonic or has a disoriented evolution.

Suggested Citation

  • Enrique Bigné Alcañiz & Alejandro Alvarado Herrera & Rafael Currás Pérez & José Javier Rivera Alcami, 2010. "Latest evolution of academic research in corporate social responsibility: an empirical analysis," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(3), pages 332-344, August.
    • Handle: RePEc:eme:srjpps:v:6:y:2010:i:3:p:332-344
    DOI: 10.1108/17471111011064726
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    References listed on IDEAS

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    1. Isabelle Maignan & David A Ralston, 2002. "Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses' Self-presentations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(3), pages 497-514, September.
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    6. Baumgartner, H. & Pieters, R., 2000. "The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas," Discussion Paper 2000-123, Tilburg University, Center for Economic Research.
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    1. Candace L. White & Anne Ellerup Nielsen & Chiara Valentini, 2017. "CSR research in the apparel industry: A quantitative and qualitative review of existing literature," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 382-394, September.

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    Keywords

    Social responsibility; Company performance;

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