IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v11y2021i2p21582440211027966.html
   My bibliography  Save this article

Environmental Beliefs and Pro-Environmental Behavioral Intention of an Environmentally Themed Exhibition Audience: The Mediation Role of Exhibition Attachment

Author

Listed:
  • Xi Li
  • Runzhe Yu
  • Xinwei Su

Abstract

Many scholars have focused on the role of exhibitions in business promotion, and numerous studies have been conducted. The exhibition may influence the audience’s behaviors through the dissemination of information and ideas, but few researchers have looked into this further. There is a distinct lack of research on the process of exhibition influencing people’s behavioral intentions. Based on the belief–emotion–norm theoretical model, this study integrates environmental beliefs, exhibition attachment, and an audience’s environmental behavior intentions into a research model to explain how the exhibition affects the audience. The Macau International Environmental Cooperation Forum & Exhibition attendees served as the research object in the current empirical study. The study’s findings suggest that audiences’ environmental beliefs may have a significant and positive impact on their attachment to environmentally themed exhibitions as well as their environmental behavioral intentions. This study also confirmed that attachment to exhibitions, a temporary space, can play an important mediating role between environmental beliefs and intentions to engage in pro-environmental behavior. The exhibition dependency, in particular, acts as a mediator between environmental beliefs and pro-environmental behavior intentions. Although the mediating effect of exhibition identity is insignificant, exhibition dependence–exhibition identity as a whole has a partial mediating effect in the process of influencing exhibition audiences’ environmental behavior. This research helps to improve our understanding of how environmentally themed exhibitions influence audience behavior. It also has implications for exhibition organizers in terms of better exhibition planning, more effective information transmission, and influencing audience behavior.

Suggested Citation

  • Xi Li & Runzhe Yu & Xinwei Su, 2021. "Environmental Beliefs and Pro-Environmental Behavioral Intention of an Environmentally Themed Exhibition Audience: The Mediation Role of Exhibition Attachment," SAGE Open, , vol. 11(2), pages 21582440211, June.
    • Handle: RePEc:sae:sagope:v:11:y:2021:i:2:p:21582440211027966
    DOI: 10.1177/21582440211027966
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440211027966
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440211027966?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Yuksel, Atila & Yuksel, Fisun & Bilim, Yasin, 2010. "Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty," Tourism Management, Elsevier, vol. 31(2), pages 274-284.
    2. Hahm, Jeeyeon (Jeannie) & Breiter, Deborah & Severt, Kimberly & Wang, Youcheng & Fjelstul, Jill, 2016. "The relationship between sense of community and satisfaction on future intentions to attend an association's annual meeting," Tourism Management, Elsevier, vol. 52(C), pages 151-160.
    3. Zorić, Jelena & Hrovatin, Nevenka, 2012. "Household willingness to pay for green electricity in Slovenia," Energy Policy, Elsevier, vol. 47(C), pages 180-187.
    4. Morgan X. Yang & Xuan Tang & Man Lai Cheung & Ying Zhang, 2021. "An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 566-575, January.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Rittichainuwat, Bongkosh & Mair, Judith, 2012. "Visitor attendance motivations at consumer travel exhibitions," Tourism Management, Elsevier, vol. 33(5), pages 1236-1244.
    7. Smith, Gerald F. & Benson, P. George & Curley, Shawn P., 1991. "Belief, knowledge, and uncertainty: A cognitive perspective on subjective probability," Organizational Behavior and Human Decision Processes, Elsevier, vol. 48(2), pages 291-321, April.
    8. Gross, Michael J. & Brown, Graham, 2006. "Tourism experiences in a lifestyle destination setting: The roles of involvement and place attachment," Journal of Business Research, Elsevier, vol. 59(6), pages 696-700, June.
    9. Camarero, Carmen & Garrido, María José & Vicente, Eva, 2010. "Components of art exhibition brand equity for internal and external visitors," Tourism Management, Elsevier, vol. 31(4), pages 495-504.
    10. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    11. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    12. Jin, Xin & Weber, Karin, 2013. "Developing and testing a model of exhibition brand preference: The exhibitors' perspective," Tourism Management, Elsevier, vol. 38(C), pages 94-104.
    13. William Young & Kumju Hwang & Seonaidh McDonald & Caroline J. Oates, 2010. "Sustainable consumption: green consumer behaviour when purchasing products," Sustainable Development, John Wiley & Sons, Ltd., vol. 18(1), pages 20-31.
    14. Morgan X. Yang & Ji Li & Irina Y. Yu & Kevin J. Zeng & Jian‐Min (James) Sun, 2019. "Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 989-997, September.
    15. Anthony C. Atkinson & Aldo Corbellini & Marco Riani, 2017. "Robust Bayesian regression with the forward search: theory and data analysis," TEST: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 26(4), pages 869-886, December.
    16. Brown, Graham & Smith, Andrew & Assaker, Guy, 2016. "Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics," Tourism Management, Elsevier, vol. 55(C), pages 160-172.
    17. Fisher, Robert J, 1993. "Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 303-315, September.
    18. Suntikul, Wantanee & Jachna, Timothy, 2016. "The co-creation/place attachment nexus," Tourism Management, Elsevier, vol. 52(C), pages 276-286.
    19. Jin, Xin & Weber, Karin & Bauer, Thomas, 2012. "Impact of clusters on exhibition destination attractiveness: Evidence from Mainland China," Tourism Management, Elsevier, vol. 33(6), pages 1429-1439.
    20. Yufan Jian & Irina Y. Yu & Morgan X. Yang & Kevin J. Zeng, 2020. "The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels," Sustainability, MDPI, vol. 12(20), pages 1-14, October.
    21. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    22. Woo-Hyuk Kim & Kyung-Sook Kim, 2018. "Pro-Environmental Intentions among Food Festival Attendees: An Application of the Value-Belief-Norm Model," Sustainability, MDPI, vol. 10(11), pages 1-13, October.
    23. Moxi Song & Morgan X. Yang & Kevin J. Zeng & Wenting Feng, 2020. "Green Knowledge Sharing, Stakeholder Pressure, Absorptive Capacity, and Green Innovation: Evidence from Chinese Manufacturing Firms," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1517-1531, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cheng-Wen Lee & Hsiu-Hua Hung, 2024. "The Impact of Education on Consumers’ Eco-Friendly Shopping Habits towards Sustainable Purchases: Evidence from Indonesia and Taiwan," Sustainability, MDPI, vol. 16(20), pages 1-30, October.
    2. Lian Zeng & Marguerite Moore & Lori Rothenberg, 2024. "Promoting Sustainable Consumption: The Roles of Consumers’ Domain-Specific Environmental Knowledge and Personality Traits," Sustainability, MDPI, vol. 16(2), pages 1-17, January.
    3. Sae Eun Lee & Kyu-Hye Lee, 2024. "Environmentally sustainable fashion and conspicuous behavior," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.
    4. Cheng-Wen Lee & San-Jung Peng & Jan-Yan Lin, 2024. "The Role of Eco-Education in Shaping Consumer Behavior towards Green Purchasing," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(1), pages 1-9.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yi, Xiaoli & Fu, Xiaoxiao & Jin, Wenmin & Okumus, Fevzi, 2018. "Constructing a model of exhibition attachment: Motivation, attachment, and loyalty," Tourism Management, Elsevier, vol. 65(C), pages 224-236.
    2. Songhong Chen & Jian Ming Luo, 2023. "Understand Delegates Risk Attitudes and Behaviour: The Moderating Effect of Trust in COVID-19 Vaccination," IJERPH, MDPI, vol. 20(5), pages 1-18, February.
    3. Tibert Verhagen & Daniel Bloemers, 2018. "Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types," Electronic Commerce Research, Springer, vol. 18(3), pages 537-561, September.
    4. Ying Zhang & Hongfei Ruan & Guiyao Tang & Li Tong, 2021. "Power of sustainable development: Does environmental management system certification affect a firm's access to finance?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3772-3788, December.
    5. Qing Yuan & HakJun Song & Nan Chen & Wenwen Shang, 2019. "Roles of Tourism Involvement and Place Attachment in Determining Residents’ Attitudes Toward Industrial Heritage Tourism in a Resource-Exhausted City in China," Sustainability, MDPI, vol. 11(19), pages 1-23, September.
    6. Jeannot, Florence & Dampérat, Maud & Salvador, Marielle & El Euch Maalej, Mariem & Jongmans, Eline, 2022. "Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences," Journal of Business Research, Elsevier, vol. 146(C), pages 518-539.
    7. Abdullah Al-Swidi & Redhwan Mohammed Saleh, 2021. "How green our future would be? An investigation of the determinants of green purchasing behavior of young citizens in a developing Country," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 13436-13468, September.
    8. Casaló, Luis V. & Flavián, Carlos & Ibáñez-Sánchez, Sergio, 2021. "Be creative, my friend! Engaging users on Instagram by promoting positive emotions," Journal of Business Research, Elsevier, vol. 130(C), pages 416-425.
    9. Jingyang Zhou & Yanjun Qin & Shaoze Fang, 2019. "Impacts of Consumers and Real Estate Enterprises on the Implementation of Prefabrication in Residential Buildings: The Moderating Role of Incentive Policies," Sustainability, MDPI, vol. 11(18), pages 1-17, September.
    10. Diep Ngoc Su & Duy Quy Nguyen-Phuoc & Lester W. Johnson, 2021. "Effects of perceived safety, involvement and perceived service quality on loyalty intention among ride-sourcing passengers," Transportation, Springer, vol. 48(1), pages 369-393, February.
    11. Liu, Yeyi & Hultman, Magnus & Eisingerich, Andreas B. & Wei, Xingjie, 2020. "How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment," Annals of Tourism Research, Elsevier, vol. 81(C).
    12. repec:jtr:journl:v:9:y:2014:i:1:p:28-64 is not listed on IDEAS
    13. Magdy El-Sayed Hashish & Ahmed Hassan Abdou & Shaimaa Abo Khangar Mohamed & Ahmed Saleh Abo Elenain & Wagih Salama, 2022. "The Nexus between Green Perceived Quality, Green Satisfaction, Green Trust, and Customers’ Green Behavioral Intentions in Eco-Friendly Hotels: A Structural Equation Modeling Approach," IJERPH, MDPI, vol. 19(23), pages 1-21, December.
    14. Tae-Im Han, 2018. "Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the U.S.A. and South Korea," Sustainability, MDPI, vol. 10(6), pages 1-13, June.
    15. Haimeng Ding & Kuang-Peng Hung & Norman Peng & Annie Chen, 2021. "Experiential Value of Exhibition in the Cultural and Creative Park: Antecedents and Effects on CCP Experiential Value and Behavior Intentions," Sustainability, MDPI, vol. 13(13), pages 1-15, June.
    16. Saeid Karimi & Genovaitė Liobikienė & Heshmatollah Saadi & Fatemeh Sepahvand, 2021. "The Influence of Media Usage on Iranian Students’ Pro-Environmental Behaviors: An Application of the Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    17. Tsarenko, Yelena & Ferraro, Carla & Sands, Sean & McLeod, Colin, 2013. "Environmentally conscious consumption: The role of retailers and peers as external influences," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 302-310.
    18. Francesco Testa & Silvia Sarti & Marco Frey, 2019. "Are green consumers really green? Exploring the factors behind the actual consumption of organic food products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 327-338, February.
    19. Wenwen Shang & Qing Yuan & Nan Chen, 2020. "Examining Structural Relationships among Brand Experience, Existential Authenticity, and Place Attachment in Slow Tourism Destinations," Sustainability, MDPI, vol. 12(7), pages 1-23, April.
    20. Jehn-Yih Wong & Ming-Lee Hsiung & Shu-Ju Lee & Chia-Ying ChouHuang, 2021. "The Relationship between Endurance Involvement and Travel Behavior in Camping and the Moderating Effect of Place Attachment," Sustainability, MDPI, vol. 13(9), pages 1-16, April.
    21. Ertz, Myriam & Karakas, Fahri & Sarigöllü, Emine, 2016. "Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors," Journal of Business Research, Elsevier, vol. 69(10), pages 3971-3980.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:11:y:2021:i:2:p:21582440211027966. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.