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The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels

Author

Listed:
  • Yufan Jian

    (College of Management, Shenzhen University, Shenzhen 518060, China
    The first and second author contribute equally.)

  • Irina Y. Yu

    (School of Hotel and Tourism Management, The Chinese University of Hong Kong, Hong Kong, China
    The first and second author contribute equally.)

  • Morgan X. Yang

    (Department of Marketing, The Hang Seng University of Hong Kong, Hong Kong, China)

  • Kevin J. Zeng

    (Department of Marketing, The Hang Seng University of Hong Kong, Hong Kong, China)

Abstract

This study aimed to investigate the impacts of COVID-19 on the hospitality industry. We examined the interplay between consumers’ fear and uncertainty of COVID-19, their trust in green hotel brands, and their behavioral intentions in relation to staying at green hotels. Analysis of 613 completed responses to a survey instrument revealed that fear and uncertainty of COVID-19 have increased consumers’ environmental concerns and green hotel brand trust, which in turn have promoted their willingness to pay more and willingness to make sacrifices to stay at green hotels. The paper contributes to research on green consumption behavior in the hotel industry during the COVID-19 pandemic.

Suggested Citation

  • Yufan Jian & Irina Y. Yu & Morgan X. Yang & Kevin J. Zeng, 2020. "The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels," Sustainability, MDPI, vol. 12(20), pages 1-14, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:20:p:8688-:d:431677
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    5. Tetiana Lebedenko & Tatiana Nikitchina & Hanna Shunko & Viktoriia Kozhevnikova, 2021. "Analysis of the state and development opportunities of hospitality industry on the example of Sergiivka resort (Ukraine)," Technology audit and production reserves, Socionet;Technology audit and production reserves, vol. 5(4(61)), pages 45-50.
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    8. León, Carmelo J. & González Hernández, Matías M. & Lam-González, Yen, 2023. "COVID-19 effects on travel choices under climate risks," Annals of Tourism Research, Elsevier, vol. 103(C).
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    13. Arghya Ray & Lan Ma, 2021. "Operational Changes and Performance Outcomes: Analysis on Hotels of Five Asia–Pacific Countries," International Journal of Global Business and Competitiveness, Springer, vol. 16(1), pages 77-88, December.
    14. Huy Quang Pham & Phuc Kien Vu, 2023. "Does Public Value Commitment Leadership and Corporate Social Responsibility Fuel Accountant’s Productivity During Covid-19 Pandemic and New Normal: A Case Study on Public Sector in Vietnam," Public Organization Review, Springer, vol. 23(2), pages 575-603, June.
    15. Zane Asher Green & Sophie Rizwan, 2023. "Art-of-Living Intervention Imparted Through a Blended Learning Approach to Nurture Positivity Among Pakistan’s University Students During COVID-19: A Growth Curve Analysis," Journal of Happiness Studies, Springer, vol. 24(6), pages 1931-1962, August.
    16. Cheng Liu & Cheuk-Kwan Sun & Yu-Chia Chang & Shang-Yu Yang & Tao Liu & Cheng-Chia Yang, 2021. "The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    17. Aslı Ersoy & Zahid Mahmood & Shahbaz Sharif & Nazlı Ersoy & Rüya Ehtiyar, 2023. "Exploring the Associations between Social Support, Perceived Uncertainty, Job Stress, and Emotional Exhaustion during the COVID-19 Crisis," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    18. Xixiang Sun & Weihuan Su & Xiaodong Guo & Ziyuan Tian, 2021. "The Impact of Awe Induced by COVID-19 Pandemic on Green Consumption Behavior in China," IJERPH, MDPI, vol. 18(2), pages 1-14, January.

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