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Constructing a model of exhibition attachment: Motivation, attachment, and loyalty

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  • Yi, Xiaoli
  • Fu, Xiaoxiao
  • Jin, Wenmin
  • Okumus, Fevzi

Abstract

Drawing upon the theory of place attachment, this study proposes an innovative concept of exhibition attachment. Based on an in-depth literature review, a conceptual model of exhibition attachment was constructed, including push/pull motivation, attachment, and loyalty. To test the model, empirical data was collected from attendees at a trade exhibition. The results show a certain degree of correlation between attendees' push motivation and pull motivation. Pull motivation had a significant impact on exhibition dependence, which in turn had a positive and strong impact on exhibition identity. While both exhibition dependence and exhibition identity had an impact on attendees’ loyalty, exhibition identity had a greater impact on exhibition loyalty. The theoretical and managerial implications of these results are discussed.

Suggested Citation

  • Yi, Xiaoli & Fu, Xiaoxiao & Jin, Wenmin & Okumus, Fevzi, 2018. "Constructing a model of exhibition attachment: Motivation, attachment, and loyalty," Tourism Management, Elsevier, vol. 65(C), pages 224-236.
    • Handle: RePEc:eee:touman:v:65:y:2018:i:c:p:224-236
    DOI: 10.1016/j.tourman.2017.10.006
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    References listed on IDEAS

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    Cited by:

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    2. Kharouf, Husni & Biscaia, Rui & Garcia-Perez, Alexeis & Hickman, Ellie, 2020. "Understanding online event experience: The importance of communication, engagement and interaction," Journal of Business Research, Elsevier, vol. 121(C), pages 735-746.

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