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Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products

Author

Listed:
  • Revti-Raman Sharma

    (School of Marketing and International Business, Victoria Business School, Victoria University of Wellington, Wellington, New Zealand)

  • Farhana T Newaz

    (Graduate School of Business, Universiti Tun Abdul Razak, Kuala Lumpur, Malaysia)

  • Kim-Shyan Fam

    (School of Marketing and International Business, Victoria Business School, Victoria University of Wellington, Wellington, New Zealand)

Abstract

This study examines the effects of the interplay between various aspects of religiosity, generational cohorts and buying attitude on Muslim consumers’ purchase intention of Islamic financial products. Based on data collected from 1263 Muslim consumers in Bangladesh, the findings broadly support the proposed conceptual model that buying attitude acts as a mechanism that transforms religiosity dimensions of Muslims into purchase intention and that the Muslim religiosity–buying attitude–purchase intention relationship is moderated by generational cohorts. The unbundling of the religiosity construct provides a deeper understanding of how the mediating (buying attitude) and moderating (generational cohorts) relationships vary across various religiosity dimensions.

Suggested Citation

  • Revti-Raman Sharma & Farhana T Newaz & Kim-Shyan Fam, 2017. "Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products," Australian Journal of Management, Australian School of Business, vol. 42(3), pages 482-501, August.
    • Handle: RePEc:sae:ausman:v:42:y:2017:i:3:p:482-501
    DOI: 10.1177/0312896216659530
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Buying behaviour; generational cohorts; Islamic finance; religion; religiosity of Muslims;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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