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Cohort segmentation: An exploration of its validity

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  • Noble, Stephanie M.
  • Schewe, Charles D.

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  • Noble, Stephanie M. & Schewe, Charles D., 2003. "Cohort segmentation: An exploration of its validity," Journal of Business Research, Elsevier, vol. 56(12), pages 979-987, December.
    • Handle: RePEc:eee:jbrese:v:56:y:2003:i:12:p:979-987
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    1. Weeks, William A. & Kahle, Lynn R., 1990. "Social values and salespeople's effort : Entrepreneurial versus routine selling," Journal of Business Research, Elsevier, vol. 20(2), pages 183-190, March.
    2. Moschis, George P & Moore, Roy L, 1979. "Decision Making among the Young: A Socialization Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 101-112, Se.
    3. Holbrook, Morris B & Schindler, Robert M, 1989. "Some Exploratory Findings on the Development of Musical Tastes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 119-124, June.
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    1. Oksana S. Karashchuk & Elena A. Mayorova & Alexander F. Nikishin & Olena V. Kornilova, 2020. "The Method for Determining Time-Generation Range," SAGE Open, , vol. 10(4), pages 21582440209, October.
    2. He, Yuan & Li, Ke & Wang, Yipan, 2022. "Crossing the digital divide: The impact of the digital economy on elderly individuals’ consumption upgrade in China," Technology in Society, Elsevier, vol. 71(C).
    3. Revti-Raman Sharma & Farhana T Newaz & Kim-Shyan Fam, 2017. "Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products," Australian Journal of Management, Australian School of Business, vol. 42(3), pages 482-501, August.
    4. Ali Arazeem Abdullahi & Nafiu T. Abdulquadri, 2018. "New Media and Adolescents’ Sexual Behaviour in Sub-Sahara Africa: Linking Theories to Realities," SAGE Open, , vol. 8(4), pages 21582440188, October.
    5. Denis Guiot & Ziad Malas, 2012. "Segmenter le marché des 50-65 ans par les variables générationnelles subjectives," Post-Print hal-01651190, HAL.
    6. Gilboa, Shaked & Vilnai-Yavetz, Iris, 2010. "Four generations of mall visitors in Israel: A study of mall activities, visiting patterns, and products purchased," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 501-511.
    7. Ernest Cyril de Run & Hiram Ting, 2013. "Generational cohorts and their attitudes toward advertising," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 143-160.
    8. Alice Erthal & Isabella Sacramento, 2021. "Rafael and the Sorela Vehicles Case: The Pandemic as an Enhancer of Job Crafting," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 25(Spe), pages 200252-2002.
    9. Nicola Marinelli & Maria Cipollaro & Safwat H. Shakir Hanna & Carlotta Innocenti & Sara Fabbrizzi, 2021. "The perception of palm oil by Millennials: A semantic differential approach," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 93-109.
    10. Anne Wyatt, 2010. "Forum: Investment in Human Capital: Management and Accounting Issues," Australian Accounting Review, CPA Australia, vol. 20(3), pages 195-198, September.
    11. Fernández-Durán, J.J., 2016. "Defining generational cohorts for marketing in Mexico," Journal of Business Research, Elsevier, vol. 69(2), pages 435-444.
    12. Kim, HaeJung & Knight, Dee K. & Crutsinger, Christy, 2009. "Generation Y employees' retail work experience: The mediating effect of job characteristics," Journal of Business Research, Elsevier, vol. 62(5), pages 548-556, May.
    13. Krishen, Anjala S. & Hu, Han-fen & Spivak, Andrew L. & Venger, Olesya, 2021. "The danger of flavor: E-cigarettes, social media, and the interplay of generations," Journal of Business Research, Elsevier, vol. 132(C), pages 884-896.
    14. Emma Petroulas & David Brown & Heidi Sundin, 2010. "Generational Characteristics and Their Impact on Preference for Management Control Systems," Australian Accounting Review, CPA Australia, vol. 20(3), pages 221-240, September.
    15. repec:dau:papers:123456789/10341 is not listed on IDEAS
    16. Bojanic, David C., 2011. "The impact of age and family life experiences on Mexican visitor shopping expenditures," Tourism Management, Elsevier, vol. 32(2), pages 406-414.
    17. Arslan, Ahmad & Ahokangas, Petri & Haapanen, Lauri & Golgeci, Ismail & Tarba, Shlomo Y. & Bazel-Shoham, Ofra, 2022. "Generational differences in organizational leaders: an interpretive phenomenological analysis of work meaningfulness in the Nordic high-tech organizations," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    18. Miller, Karen W. & Mills, Michael K., 2012. "Contributing clarity by examining brand luxury in the fashion market," Journal of Business Research, Elsevier, vol. 65(10), pages 1471-1479.
    19. Anne-Marie Lebrun & Roxane Corbel & Patrick Bouchet, 2022. "Impacts of Covid-19 on travel intention for summer 2020: a trend in proximity tourism mediated by an attitude towards Covid-19," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 469-501, September.
    20. Ahmet Alkan Çelik & Mert Kılıç & Erkut Altındağ & Volkan Öngel & Ayşe Günsel, 2021. "Does the Reflection of Foci of Commitment in Job Performance Weaken as Generations Get Younger? A Comparison between Gen X and Gen Y Employees," Sustainability, MDPI, vol. 13(16), pages 1-19, August.
    21. Chloé Guillot-Soulez & Sébastien Soulez, 2013. "Generation Y preferences for employer brand benefits," Post-Print halshs-00863619, HAL.

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