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Muslim religiosity and purchase intention of different categories of Islamic financial products

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  • Farhana Tahmida Newaz
  • Kim-Shyan Fam

    (School of Marketing and International Business, Victoria Business School, Victoria University of Wellington)

  • Revti Raman Sharma

Abstract

Considering the rapid growth of Islamic Financial Products (IFPs) worldwide and the limited research on Muslims’ buying behaviour of such products, this research examines the relationship between religiosity, consumer buying attitude and purchase intention towards different categories of IFPs. The findings suggest that buying attitude has full mediation for deposit, credit and capital market products and partial mediation for insurance products on the association between Muslim religiosity and their purchase intention. Interestingly, religiosity influenced positively even for insurance and capital market products. This is in contrast with our hypothesised relationships for capital and insurance products. The study contributes to the literature by enhancing our understanding of the complex mediating religiosity – buying attitude – purchase intention relationships for different categories of IFPs.

Suggested Citation

  • Farhana Tahmida Newaz & Kim-Shyan Fam & Revti Raman Sharma, 2016. "Muslim religiosity and purchase intention of different categories of Islamic financial products," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(2), pages 141-152, June.
    • Handle: RePEc:pal:jofsma:v:21:y:2016:i:2:d:10.1057_fsm.2016.7
    DOI: 10.1057/fsm.2016.7
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    Cited by:

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    2. Hajime Kamiyama & Kenichi Kashiwagi, 2019. "Factors affecting customers’ continued intentions to use Islamic banks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 24(3), pages 59-68, December.
    3. Mohamed Albaity & Mahfuzur Rahman, 2021. "Customer Loyalty towards Islamic Banks: The Mediating Role of Trust and Attitude," Sustainability, MDPI, vol. 13(19), pages 1-19, September.
    4. Haykal Rafif Wijaya & Sri Rahayu Hijrah Hati & Irwan Adi Ekaputra & Salina Kassim, 2024. "The impact of religiosity and financial literacy on financial management behavior and well-being among Indonesian Muslims," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
    5. Naheeda Ali, 2023. "Islamic Finance In The Context Of Maqasid’Shariah Under: Islamic Jurisprudences," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 12-18.
    6. Hafiz Ihsan Ur Rehman & Ayeza Zubair & Maryem Bibi & Saleem Parvaiz & Hafiz Muhammad Imran Akram, 2023. "Impact Of Religiosity And Self-Congruence On Impulsive And Obsessive Behaviour: A Mediation And Moderation Perspective," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(2), pages 18-33.
    7. Daniel K. Maduku & Steven Mbeya, 2024. "Understanding family takaful purchase behaviour: the roles of religious obligation and gender," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 440-458, June.

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