IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v6y2014i5p261-268.html
   My bibliography  Save this article

A New Model of Green Purchase Intention and its Derivatives: Confirmatory Factor Analysis Validation of Constructs

Author

Listed:
  • Victoria Masi Haruna

Abstract

There are various research frameworks found in the extant literature on green purchase intention. However, there is limited and fragmented comprehensive green purchase intention model in previous studies. Furthermore, the predictor variables and their constructs were diverse and were not tested in Nigeria. This study intends to confirm a comprehensive structural model of purchase intention and validating the constructs in Nigeria. The framework consists of five exogenous predictors (perceived green knowledge, government regulation, perceived value, and price sensitivity, green availability) and four endogenous (green purchase intention, perceived behavior control, environmental consciousness and green trust) Over-all, 76-items measure the variables adapted meticulously from various validated instruments. The questionnaires were distributed to 130 Nigerians in UUM. A return of 104 questionnaires was collected representing 80% response rate. Analysis methods using descriptive statistics, reliability, confirmatory factor analysis (CFA) in AMOS were conducted. The CFA of individual construct establishes adequate goodness fit of p-value >0.05 and GFI of more than 0.90. The Cronbach alpha also shows values above 0.80 indicating reliable constructs. The measurement model of exogenous and endogenous constructs achieves goodness of fit, indicating convergent validity. The CFA of exogenous constructs (p-value= 0.325, GFI= 0.903 and RMSEA=0.025) and endogenous constructs (p-value= 0.135, GFI= 0.914 and RMSEA=0.045) show adequate goodness of fit indices. This study is limited to the Nigerian students in UUM only; therefore a study with larger sample is suggested. It implies that this study could provide better understanding of the term “green†among Nigerians. The study will be an impetus to upgrade government policy on green agenda and practitioners too will have insights on what marketing strategies to use in reaching out to potential consumers with green products. Previous studies lack holistic approach to green purchase intention model. The finding indicates that previous measurements could be adapted in Nigerian context.

Suggested Citation

  • Victoria Masi Haruna, 2014. "A New Model of Green Purchase Intention and its Derivatives: Confirmatory Factor Analysis Validation of Constructs," Information Management and Business Review, AMH International, vol. 6(5), pages 261-268.
    • Handle: RePEc:rnd:arimbr:v:6:y:2014:i:5:p:261-268
    DOI: 10.22610/imbr.v6i5.1124
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/1124/1124
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/1124
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v6i5.1124?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    2. Mukherjee, Ashesh & Hoyer, Wayne D, 2001. "The Effect of Novel Attributes on Product Evaluation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 462-472, December.
    3. Muhammad Rizwan1 & Rana Muhammad Asif & Sajjad Hussain & Mubashir Asghar & Muhammad Hassan & Umer Javeed, 2013. "Future of Green Products in Pakistan: An Empirical Study about Green Purchase Intentions," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 191-207, February.
    4. Roehm, Michelle L & Sternthal, Brian, 2001. "The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(2), pages 257-272, September.
    5. Ruiz de Maya, Salvador & López-López, Inés & Munuera, José Luis, 2011. "Organic food consumption in Europe: International segmentation based on value system differences," Ecological Economics, Elsevier, vol. 70(10), pages 1767-1775, August.
    6. Richard P. Bagozzi, 1983. "A Holistic Methodology for Modeling Consumer Response to Innovation," Operations Research, INFORMS, vol. 31(1), pages 128-176, February.
    7. Yu-Shan Chen, 2010. "The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust," Journal of Business Ethics, Springer, vol. 93(2), pages 307-319, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liobikienė, Genovaitė & Mandravickaitė, Justina & Bernatonienė, Jurga, 2016. "Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study," Ecological Economics, Elsevier, vol. 125(C), pages 38-46.
    2. Rahman, Shaikh Moksadur, 2020. "Relationship between Job Satisfaction and Turnover Intention: Evidence from Bangladesh," Asian Business Review, Asian Business Consortium, vol. 10(2), pages 99-108.
    3. Jialing (Catherine) Lin & Zhimin Zhou & Fucheng Zheng & Xinru Jiang & Ninh Nguyen, 2023. "How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2651-2663, September.
    4. Jafar Rana Adeel & Shabbir Aiza & Kousar Farzana, 2019. "Impact of Green Practices on Buying Habits in Pakistan’s Food Sector," Economics, Sciendo, vol. 7(2), pages 19-30, December.
    5. Wang Kai, 2019. "Towards a Taxonomy of Idea Generation Techniques," Foundations of Management, Sciendo, vol. 11(1), pages 65-80, January.
    6. Xiaoxu Dong & Huawei Zhao & Tiancai Li, 2022. "The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    7. Aparna Sundar & James J. Kellaris, 2017. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness," Journal of Business Ethics, Springer, vol. 146(3), pages 685-701, December.
    8. Bridgelall, Raj & Stubbing, Edward, 2021. "Forecasting the effects of autonomous vehicles on land use," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    9. Bevilacqua, Maurizio & Ciarapica, Filippo Emanuele, 2018. "Human factor risk management in the process industry: A case study," Reliability Engineering and System Safety, Elsevier, vol. 169(C), pages 149-159.
    10. Naveena Prakasam & Louisa Huxtable-Thomas, 2021. "Reddit: Affordances as an Enabler for Shifting Loyalties," Information Systems Frontiers, Springer, vol. 23(3), pages 723-751, June.
    11. Colin Jerolmack & Alexandra K. Murphy, 2019. "The Ethical Dilemmas and Social Scientific Trade-offs of Masking in Ethnography," Sociological Methods & Research, , vol. 48(4), pages 801-827, November.
    12. Valeriy Makarov & Albert Bakhtizin, 2014. "The Estimation Of The Regions’ Efficiency Of The Russian Federation Including The Intellectual Capital, The Characteristics Of Readiness For Innovation, Level Of Well-Being, And Quality Of Life," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(4), pages 9-30.
    13. Zhao, Jing & Knoop, Victor L. & Wang, Meng, 2020. "Two-dimensional vehicular movement modelling at intersections based on optimal control," Transportation Research Part B: Methodological, Elsevier, vol. 138(C), pages 1-22.
    14. Kristine Edgar Danielyan & Samvel Grigoriy Chailyan, 2019. "Delineation of Effectors Impact on The Human Brain Derived Phosphoribosylpyrophosphate Synthetase-1 Activity," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 24(1), pages 17918-17926, December.
    15. Chuan Wang & Yupeng Liu & Wen Hou & Chao Yu & Guorong Wang & Yuyan Zheng, 2021. "Reliability and availability modeling of Subsea Autonomous High Integrity Pressure Protection System with partial stroke test by Dynamic Bayesian," Journal of Risk and Reliability, , vol. 235(2), pages 268-281, April.
    16. Mohammad AL-Zoubi, 2018. "The Role of Technology, Organization, and Environment Factors in Enterprise Resource Planning Implementation Success in Jordan," International Business Research, Canadian Center of Science and Education, vol. 11(8), pages 48-65, August.
    17. Damgaard, Mette Trier & Nielsen, Helena Skyt, 2018. "Nudging in education," Economics of Education Review, Elsevier, vol. 64(C), pages 313-342.
    18. Nicole D. Sintov & P. Wesley Schultz, 2017. "Adjustable Green Defaults Can Help Make Smart Homes More Sustainable," Sustainability, MDPI, vol. 9(4), pages 1-12, April.
    19. Hwang, ShinYoung & Kim Seongcheol, 2017. "What triggers the use of mIM service provider’s sequel O2O service extensions?," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168494, International Telecommunications Society (ITS).
    20. Sana Sadiq & Khadija Anasse & Najib Slimani, 2022. "The impact of mobile phones on high school students: connecting the research dots," Technium Social Sciences Journal, Technium Science, vol. 30(1), pages 252-270, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:6:y:2014:i:5:p:261-268. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.