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Impact of Green Practices on Buying Habits in Pakistan’s Food Sector

Author

Listed:
  • Jafar Rana Adeel

    (Department of Economics, Superior University-Raiwind Road Lahore, Pakistan)

  • Shabbir Aiza

    (Department of Economics, Superior University-Raiwind Road Lahore, Pakistan)

  • Kousar Farzana

    (Department of Economics, Superior University-Raiwind Road Lahore, Pakistan)

Abstract

The review intends to research the green advertising practices and its consequences for the client’s image inclination in sustenance segment of Pakistan.Design/methodology/approach-Data is gathered by using 5 point scale through strongly disagree to strongly agree. it include 15 items about respondents graphics It contains questions about demographics, green brand image, environment concern, green brand awareness, and green brand preferences. The data was collected from different Universities (G.C University, University of Punjab, University of Engineering and Technology) in Lahore Pakistan. In this study cluster sampling is used.Findings- This study shows significant results with respect to green brand preference and its critical characteristics of student brand awareness. This study concluded that the importance of green brand elements (green brand image, environment concern, on green brand awareness, H1 H2 H4.H4 are accepted.Originality - Past writing recommends an Essential association among green showcasing and purchaser mark inclinations yet in Pakistan there is an absence of such examination. So to fill this hole this exploration is led by utilizing quantitative procedures. We circulate poll 60 shoppers and capability of sustenance segment on the premise of accommodation examining to get the outcomes with regards to Pakistan.

Suggested Citation

  • Jafar Rana Adeel & Shabbir Aiza & Kousar Farzana, 2019. "Impact of Green Practices on Buying Habits in Pakistan’s Food Sector," Economics, Sciendo, vol. 7(2), pages 19-30, December.
    • Handle: RePEc:vrs:econom:v:7:y:2019:i:2:p:19-30:n:1
    DOI: 10.2478/eoik-2019-0012
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    References listed on IDEAS

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    1. I. Vermeir & W. Verbeke, 2004. "Sustainable Food Consumption: Exploring The Consumer Attitude – Behaviour Gap," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/268, Ghent University, Faculty of Economics and Business Administration.
    2. Yu-Shan Chen, 2010. "The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust," Journal of Business Ethics, Springer, vol. 93(2), pages 307-319, May.
    3. Koide, Hideo & 小出, 秀雄 & コイデ, ヒデオ & Zoltan, Denes & Galante, Peter & 鄭, 成春 & 阿部, 新 & Abe, Arata & アベ, アラタ, 2003. "Recent Development in Environmental Economics 2003," Discussion Paper Series b28, Institute of Economic Research, Hitotsubashi University.
    4. Yu-Shan Chen, 2008. "The Driver of Green Innovation and Green Image – Green Core Competence," Journal of Business Ethics, Springer, vol. 81(3), pages 531-543, September.
    5. Mathew Forstater, 2003. "Public employment and environmental sustainability," Journal of Post Keynesian Economics, Taylor & Francis Journals, vol. 25(3), pages 385-406.
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    More about this item

    Keywords

    Green brand image; Environmental concern; Green brand awareness; Green brand preferences;
    All these keywords.

    JEL classification:

    • L17 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Open Source Products and Markets
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • K23 - Law and Economics - - Regulation and Business Law - - - Regulated Industries and Administrative Law

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