IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v15y2023i3p159-172.html
   My bibliography  Save this article

Exploring the Role of Student Exchange Programs in Fostering Halal Understanding among South Korean Non-Muslims

Author

Listed:
  • Erne Suzila Kassim
  • Ismah Osman
  • Emi Normalina Omar
  • Faridah Hj Hassan

Abstract

One of the challenges in halal is the acceptance among non-Muslims of the values, due to their lack of appreciation in understanding its concept. Media bias, culture, personal beliefs, racism and Islamophobia are some of the common causes. Past studies concluded that the concept of misjudgment could be realigned to a positive attitude by providing the appropriate information and education. Therefore, the study was conducted with the aim, of assessing how the provision of halal knowledge through the concept of a student exchange program could change a group of non-Muslims’ attitude, acceptance and behavior towards halal. A research experiment was administered that involved a group of university students from a private university in South Korea, who voluntarily took part in a 7-day halal program in Malaysia. The study involved 1) a pre-test assessment, 2) participation in the student exchange heutagogy program and 3) a post-test assessment. Based on the paired sample test results, overall, there was a significant increase in the halal understanding among non-Muslims of South Koreans. The novelty of the study stems from the need to understand non-Muslims’ perception of halal, specifically from the learning and cultural perspectives.

Suggested Citation

  • Erne Suzila Kassim & Ismah Osman & Emi Normalina Omar & Faridah Hj Hassan, 2023. "Exploring the Role of Student Exchange Programs in Fostering Halal Understanding among South Korean Non-Muslims," Information Management and Business Review, AMH International, vol. 15(3), pages 159-172.
    • Handle: RePEc:rnd:arimbr:v:15:y:2023:i:3:p:159-172
    DOI: 10.22610/imbr.v15i3(I).3526
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3526/2266
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3526
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v15i3(I).3526?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Debasis Pradhan & Ritu Malhotra & Tapas Ranjan Moharana, 2020. "When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 77-92, January.
    2. Nugraha, Widya Satya & Chen, Dennis & Yang, Shang-Ho, 2022. "The effect of a Halal label and label size on purchasing intent for non-Muslim consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    3. Béji-Bécheur, Amina & Özçağlar-Toulouse, Nil & Zouaghi, Sondes, 2012. "Ethnicity introspected: Researchers in search of their identity," Journal of Business Research, Elsevier, vol. 65(4), pages 504-510.
    4. Mastura Ab. Wahab, 2019. "Analysing the relationship between misconceptions about halal among non-Muslims and their intention to boycott halal products," International Journal of Islamic Marketing and Branding, Inderscience Enterprises Ltd, vol. 4(1), pages 1-26.
    5. Guanglin Bai & Yun Bai, 2020. "Voluntary or Forced: Different Effects of Personal and Social Norms on Urban Residents’ Environmental Protection Behavior," IJERPH, MDPI, vol. 17(10), pages 1-17, May.
    6. Jamal, Ahmad & Sharifuddin, Juwaidah, 2015. "Perceived value and perceived usefulness of halal labeling: The role of religion and culture," Journal of Business Research, Elsevier, vol. 68(5), pages 933-941.
    7. Hollenbeck, Candice R. & Kaikati, Andrew M., 2012. "Consumers' use of brands to reflect their actual and ideal selves on Facebook," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 395-405.
    8. Minton, Elizabeth A. & Kahle, Lynn R. & Kim, Chung-Hyun, 2015. "Religion and motives for sustainable behaviors: A cross-cultural comparison and contrast," Journal of Business Research, Elsevier, vol. 68(9), pages 1937-1944.
    9. Amina Béji-Bécheur & Nil Özçağlar-Toulouse & Sondes Zouaghi, 2012. "Ethnicity introspected: Researchers in search of their identity," Post-Print hal-01916116, HAL.
    10. Izberk-Bilgin, Elif & Nakata, Cheryl C., 2016. "A new look at faith-based marketing: The global halal market," Business Horizons, Elsevier, vol. 59(3), pages 285-292.
    11. Cleveland, Mark & Xu, Cecelia, 2019. "Multifaceted acculturation in multiethnic settings," Journal of Business Research, Elsevier, vol. 103(C), pages 250-260.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rémy Park, 2021. "Causes du comportement de consommation des citoyens nord-coréens au sein des économies capitalistes : une articulation entre idéologie et ethnie," Post-Print hal-03627814, HAL.
    2. Rasmee Islam & Ann Suwaree Ashton, 2024. "Faith-Based Service Needs: An Implication to Developing Halal Friendly Tourism in Thailand," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 1731-1747, August.
    3. Jiménez, Alfredo & Jiang, Guoliang Frank & Petersen, Bent & Gammelgaard, Jens, 2019. "Within-country religious diversity and the performance of private participation infrastructure projects," Journal of Business Research, Elsevier, vol. 95(C), pages 13-25.
    4. Li, Jiajia & Li, Houjian, 2022. "Spiritual support or living support: Which alleviates solid fuel use for rural households in ethnical minority regions of China?," Renewable Energy, Elsevier, vol. 189(C), pages 479-491.
    5. Feng Zhang & Haina Zhang & Geoffrey G. Bell, 2021. "Corporate religiosity and individual decision on conducting entrepreneurial activity: The contingent effects of institutional environments in China," Asia Pacific Journal of Management, Springer, vol. 38(3), pages 955-978, September.
    6. Noha El-Bassiouny, 2016. "The Trojan Horse of Affluence and Halal in the Arabian Gulf," Working Papers 39, The German University in Cairo, Faculty of Management Technology.
    7. Sheikh Ashiqurrahman Prince & Ishraat Saira Wahid, 2023. "Halal-organic meat: a successful business and humanitarian model," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    8. Arturas Kaklauskas & Edmundas Kazimieras Zavadskas & Bjoern Schuller & Natalija Lepkova & Gintautas Dzemyda & Jurate Sliogeriene & Olga Kurasova, 2020. "Customized ViNeRS Method for Video Neuro-Advertising of Green Housing," IJERPH, MDPI, vol. 17(7), pages 1-28, March.
    9. Teichmann, Karin & Scholl-Grissemann, Ursula & Stokburger-Sauer, Nicola E., 2016. "The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 15-30.
    10. Seung-hye Jung & Joon-ho Kim & Ha-na Cho & Hae-won Lee & Hyun-ju Choi, 2021. "Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    11. Li, You & Chang, Yaping & Liang, Zhehao, 2022. "Attracting more meaningful interactions: The impact of question and product types on comments on social media advertisings," Journal of Business Research, Elsevier, vol. 150(C), pages 89-101.
    12. Eelen, Jiska & Özturan, Peren & Verlegh, Peeter W.J., 2017. "The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 872-891.
    13. PUDARUTH Sharmila & JUWAHEER Thanika Devi & KOODRUTH UmmeYusra, 2017. "Understanding The Ecological Adoption Of Solar Water Heaters Among Customers Of Island Economies," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 12(1), pages 148-173, April.
    14. Mahmood Hayeemad & Mohamed Soliman Mohamed Soliman, 2024. "Modelling Halal Cosmetics Purchase Intention among Millennial Female Consumers," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(2), pages 601-615, February.
    15. Shahida Anusha Siddiqui & Zarnab Asif & Misbah Murid & Ito Fernando & Danung Nur Adli & Andrey Vladimirovich Blinov & Alexey Borisovich Golik & Widya Satya Nugraha & Salam A. Ibrahim & Seid Mahdi Jafa, 2022. "Consumer Social and Psychological Factors Influencing the Use of Genetically Modified Foods—A Review," Sustainability, MDPI, vol. 14(23), pages 1-22, November.
    16. Kreuzer, Maria & Mühlbacher, Hans & von Wallpach, Sylvia, 2018. "Home in the re-making: Immigrants' transcultural experiencing of home," Journal of Business Research, Elsevier, vol. 91(C), pages 334-341.
    17. Felix, Reto & Hinsch, Chris & Rauschnabel, Philipp A. & Schlegelmilch, Bodo B., 2018. "Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence," Journal of Business Research, Elsevier, vol. 91(C), pages 304-312.
    18. Eline D'Haene & Juan Tur Cardona & Stijn Speelman & Koen Schoors & Marijke D'Haese, 2021. "Unraveling preferences for religious ties in food transactions: A consumer perspective," Agricultural Economics, International Association of Agricultural Economists, vol. 52(4), pages 701-716, July.
    19. Mirza Ashfaq Ahmed & Riffat Zulfiqar & Muhammad Anwar ul Haq & Noreena Kausar & Shaista Khalid, 2020. "Customer Purchase Intentions toward Islamic Banking Products in Pakistan: A Study of Religiosity-Based Marketing," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(10), pages 1187-1202, October.
    20. Agung Artha Kusuma & Adi Zakaria Afiff & Gita Gayatri & Sri Rahayu Hijrah Hati, 2024. "Is visual content modality a limiting factor for social capital? Examining user engagement within Instagram-based brand communities," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:15:y:2023:i:3:p:159-172. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.