A new look at faith-based marketing: The global halal market
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DOI: 10.1016/j.bushor.2016.01.005
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- Elif Izberk-Bilgin, 2012. "Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 663-687.
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- Mirza Ashfaq Ahmed & Riffat Zulfiqar & Muhammad Anwar ul Haq & Noreena Kausar & Shaista Khalid, 2020. "Customer Purchase Intentions toward Islamic Banking Products in Pakistan: A Study of Religiosity-Based Marketing," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(10), pages 1187-1202, October.
- Delphine Godefroit-Winkel & Lisa Peñaloza, 2024. "The Ethics of Freedom in Consumption: An Ethnographic Account of the Social Dimensions of Supermarket Shopping for Moroccan Women," Journal of Business Ethics, Springer, vol. 189(3), pages 479-506, January.
- Rasmee Islam & Ann Suwaree Ashton, 2024. "Faith-Based Service Needs: An Implication to Developing Halal Friendly Tourism in Thailand," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 1731-1747, August.
- Erne Suzila Kassim & Ismah Osman & Emi Normalina Omar & Faridah Hj Hassan, 2023. "Exploring the Role of Student Exchange Programs in Fostering Halal Understanding among South Korean Non-Muslims," Information Management and Business Review, AMH International, vol. 15(3), pages 159-172.
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Keywords
Faith-based marketing; Islamic consumption; Halal manufacturing; Kosher; Religious marketing; YUMMIES;All these keywords.
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