IDEAS home Printed from https://ideas.repec.org/a/ids/ijimbr/v4y2019i1p1-26.html
   My bibliography  Save this article

Analysing the relationship between misconceptions about halal among non-Muslims and their intention to boycott halal products

Author

Listed:
  • Mastura Ab. Wahab

Abstract

Halal is an Islamic concept used to refer to an action or activity that is permissible according to Islamic law (sharia). While the concept of halal has been widely understood, yet, misconceptions about halal still exist, especially among non-Muslims. This study aims firstly to examine these misconceptions regarding the halal concept, and secondly to examine whether or not these misconceptions will lead to their intention to boycott purchasing halal products in the future. Altogether, 201 non-Muslim respondents participated in this study. The result of one-sample t-test showed that there is a considerable strong misconception among the non-Muslims regarding halal concept, while the result of regression analysis showed that only four items on the misconceptions test were found to predict the non-Muslims' intentions to boycott halal purchase significantly. This study has significant implications for halal products to potentially penetrate the non-Muslim markets, even where high misconceptions about halal still exist.

Suggested Citation

  • Mastura Ab. Wahab, 2019. "Analysing the relationship between misconceptions about halal among non-Muslims and their intention to boycott halal products," International Journal of Islamic Marketing and Branding, Inderscience Enterprises Ltd, vol. 4(1), pages 1-26.
    • Handle: RePEc:ids:ijimbr:v:4:y:2019:i:1:p:1-26
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=100038
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rasmee Islam & Ann Suwaree Ashton, 2024. "Faith-Based Service Needs: An Implication to Developing Halal Friendly Tourism in Thailand," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 1731-1747, August.
    2. Erne Suzila Kassim & Ismah Osman & Emi Normalina Omar & Faridah Hj Hassan, 2023. "Exploring the Role of Student Exchange Programs in Fostering Halal Understanding among South Korean Non-Muslims," Information Management and Business Review, AMH International, vol. 15(3), pages 159-172.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijimbr:v:4:y:2019:i:1:p:1-26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=436 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.