Where is “Islamic marketing” heading?
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DOI: 10.1016/j.jbusres.2015.05.012
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- Jamal, Ahmad & Sharifuddin, Juwaidah, 2015. "Perceived value and perceived usefulness of halal labeling: The role of religion and culture," Journal of Business Research, Elsevier, vol. 68(5), pages 933-941.
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Keywords
Islamic marketing; Marketing; Culture; Religion; Research approaches; Marginalization;All these keywords.
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