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Ethnicity introspected: Researchers in search of their identity

Author

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  • Béji-Bécheur, Amina
  • Özçağlar-Toulouse, Nil
  • Zouaghi, Sondes

Abstract

This article illustrates the use of researcher introspection prior to undertaking a sensitive research project. We first describe the research design. The contributions of introspection in relation to the concept of ethnicity are then clarified: (1) the feeling of belonging to an ethnic group (or ethnicity) is experienced only through social interaction; and (2) ethnicity is an ongoing process that is organized around self-protection tactics. Ethnicity emerges as an individual and syncretic process. The identity positions outlined in the various acculturation or post-assimilation models do not take this personal dimension into account, and limit individuals to cultural categories defined in relation to the majority culture. Accordingly we study ethnicity through practices and places of consumption characteristic of minority culture in order to understand consumers' inner dialogue and the interactions experienced and to take into account the reciprocity of cultural exchange.

Suggested Citation

  • Béji-Bécheur, Amina & Özçağlar-Toulouse, Nil & Zouaghi, Sondes, 2012. "Ethnicity introspected: Researchers in search of their identity," Journal of Business Research, Elsevier, vol. 65(4), pages 504-510.
    • Handle: RePEc:eee:jbrese:v:65:y:2012:i:4:p:504-510
    DOI: 10.1016/j.jbusres.2011.02.029
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    References listed on IDEAS

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    Cited by:

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    2. Rémy Park, 2021. "Causes du comportement de consommation des citoyens nord-coréens au sein des économies capitalistes : une articulation entre idéologie et ethnie," Post-Print hal-03627814, HAL.
    3. Erne Suzila Kassim & Ismah Osman & Emi Normalina Omar & Faridah Hj Hassan, 2023. "Exploring the Role of Student Exchange Programs in Fostering Halal Understanding among South Korean Non-Muslims," Information Management and Business Review, AMH International, vol. 15(3), pages 159-172.
    4. Kreuzer, Maria & Mühlbacher, Hans & von Wallpach, Sylvia, 2018. "Home in the re-making: Immigrants' transcultural experiencing of home," Journal of Business Research, Elsevier, vol. 91(C), pages 334-341.
    5. Dose, David & Walsh, Gianfranco & Ruvio, Ayalla & Segev, Sigal, 2018. "Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany," Journal of Business Research, Elsevier, vol. 82(C), pages 281-289.

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