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Content
2024, Volume 6, Issue 5
2024, Volume 6, Issue 2
- 95-116 Halal food consumption intention: a dual theoretical approach in a non-Muslim context in Ghana
by Edward Markwei Martey - 117-142 Factors influencing users to adapt Shariah mobile financial services in an emerging economy: a case study on Bangladesh
by Salma Akter & Zawadul Hoque Chowdhury & Taj Ashrafi - 143-158 The impact of social media influencers on Kuwaiti women's brand attitude and consumption behaviour
by Doha Saleh Almutawaa & Hamad AlWazzan - 159-179 Enhancing community health sustainability through the use of Maqasid Al-Shariah theory
by Ahasanul Haque & Noor Hazilah Abd Manaf & Md Nazim Uddin & Naznin Akther & Aida Mokhtar
2021, Volume 6, Issue 1
- 1-13 COVID-19 and Islamic doctrine: service marketing opportunities to address mental health
by Mohammad Mominul Islam & Asifa Reza - 14-35 Muslim consumer behaviour when facing fear of COVID-19
by Hardius Usman & Nucke Widowati Kusumo Projo & Ika Yuni Wulansari & Chairy Chairy - 36-59 Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? An empirical study
by Ahmed Raza - 60-78 Integrating Islamic finance and halal industry: current landscape and future forward
by Mohammad Kabir Hassan & Mustafa Raza Rabbani & Daouia Chebab - 79-94 Factors delaying Islamic banking in Algeria
by Mehieddine Abdelkader Meghraoui & Khaled Mokhtari
2020, Volume 5, Issue 2
- 77-98 Does service quality matters to ensure the loyalty of the Jemaah of a mosque?
by Yuvaraj Ganesan & Anwar Allah Pitchay & Azminah Mohd Mydin - 99-113 Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach
by Sara Muça & Jusuf Zeqiri - 114-131 The effect of e-WOM and content marketing on customers' purchase intention
by Kaltrina Kajtazi & Jusuf Zeqiri - 132-144 The role of new product launch on variety seeking buying behaviour in hygienic products
by Arta Ejupi Ibrahimi & Diellza Ejupi - 145-162 Examining the effects of demographic characteristics on consumer spending self-control and frugality: a religiosity-based comparative study in Turkey and Bangladesh
by Hasan Terzi & Remzi Altunışık & Koray Batumlu & Rezwana Tasnim & Teuku Roli Ilhamsyah Putra
2020, Volume 5, Issue 1
- 1-16 Halal tourism: guidelines for Oman
by Asad Rehman - 17-27 Constructing marketing thought: the case of Islamic marketing
by P. Sergius Koku - 28-42 Segmentation of retail bank customers based on occasions (Agribank of Iran as case study)
by Shahriar Azizi & Mikael Parsa - 43-57 Awareness towards Halal pharmaceuticals: an analysis of pharmacists' views
by Baker Ahmad Alserhan & Mehmet Bayirli & Fida Zakzouk - 58-75 Muslim youths' e-lifestyle and its impacts on well-being
by Siti Hasnah Hassan & Teo Shao Zhen & Imran Mahmud & Azizah Omar
2019, Volume 4, Issue 1
- 1-26 Analysing the relationship between misconceptions about halal among non-Muslims and their intention to boycott halal products
by Mastura Ab. Wahab - 27-44 Religious business leaders in Pakistan: theorising the phenomena of religiosity-driven business practices
by Ayesha Latif Shaikh & Muhammad Zaki Rashidi - 45-58 The Islamic consumer and the halal market
by Sedki Karoui & Romdhane Khemakhem - 59-75 The attitude of Jordanian customers towards virtual stores
by Mohammad Abuhashesh & Suleiman Jamal Mohammad & Mohammad Al Khasawneh - 76-93 Social media marketing, Turkish behaviour and the 2016 military coup attempt
by Ashraf M. Attia & Rana A. Fakhr
2018, Volume 3, Issue 3
- 175-182 Towards a theory on the place of goods and services in Islamic marketing
by Zakaria Boulanouar & Bronwyn P. Wood - 183-195 Mosque leadership and management in Kano metropolis: case of Al-Furqan Mosque, Kano state, Nigeria
by K.K. Musa Gambo - 196-208 Traditional cultural values vs. religiosity: Saudi female purchase intention of Turkish Islamic fashion
by Tagreed Saleh Abalkhail - 209-222 A collection of Islamic advertising principles: revisited and detailed
by Ali Shafiq - 223-231 Logistical indicators for enhancement of halal sustainability
by Emy Ezura A-Jalil - 232-244 Integrating the theory of planned behaviour to identify determinants of halal food consumption in Japan
by Wesam Eid - 245-264 Muslim consumers' attitudes toward fashion advertising: a conceptual framework
by Muhammad Talha Salam & Nazlida Muhamad & Vai Shiem Leong
2018, Volume 3, Issue 2
- 83-103 Modest, modern and diverse: a review of marketing communication visuals of Islamic fashion brands
by Muhammad Talha Salam & Nazlida Muhamad & Vai Shiem Leong - 104-115 Islamic marketing practice as a panacea to social marketing criticism
by Mohammad Mominul Islam - 116-143 Analysis of Islamic financing and related assets: a study of Islamic banks of Pakistan
by Talat Hussain & Muhammad Hussain Qureshi & Mian Sajid Nazir - 144-161 A cross-cultural comparison of Muslim religious commitment on US brand switching behaviour
by Munazza Saeed & Ilhaamie Abdul Ghani Azmi - 162-173 Exploring linkages between availability of consumer credit and emerging Muslim consumers' habits
by Shafiu Ibrahim Abdullahi
2018, Volume 3, Issue 1
- 1-14 Islamic Branding as a Tool for Customer Retention: Antecedents and Consequences of Islamic brand loyalty
by Mohammad Rashed Hasan Polas & Asghar Afshar Jahanshahi & Md Lutfor Rahman - 1-14 Islamic Branding as a Tool for Customer Retention: Antecedents and Consequences of Islamic brand loyalty
by Mohammad Rashed Hasan Polas & Asghar Afshar Jahanshahi & Md Lutfor Rahman - 15-34 Islamic marketing mix: is there a role for Islamic-based strategies?
by Johari Bin Abdullah - 15-34 Islamic marketing mix: is there a role for Islamic-based strategies?
by Johari Bin Abdullah - 35-44 Halal packaging and certification in India: issues and challenges
by Rajasekhara Mouly Potluri & Lohith Sekhar Potluri - 35-44 Halal packaging and certification in India: issues and challenges
by Rajasekhara Mouly Potluri & Lohith Sekhar Potluri - 45-64 Factors affecting small and medium family businesses' internationalisation in Saudi Arabia
by Ahmad Rafiki & Sutan Emir Hidayat & Abdullah Al-Mana - 45-64 Factors affecting small and medium family businesses' internationalisation in Saudi Arabia
by Ahmad Rafiki & Sutan Emir Hidayat & Abdullah Al-Mana - 65-81 The current state of Muslim-friendly tourism policies in non-Islamic countries: an exploratory study of Korea's approach
by Ikran Eum - 65-81 The current state of Muslim-friendly tourism policies in non-Islamic countries: an exploratory study of Korea's approach
by Ikran Eum
2017, Volume 2, Issue 3
- 171-179 The influence of transnationality on consumers boycotting behaviour
by Omar Al Serhan - 180-199 Brand management in religious markets: the brand personality dimensionality of Islamic professional sports
by Ali Homaid Al-Hajla - 200-214 Determinants of online purchase intention: a study of Emirati consumers
by Bikramjit Rishi & Abdul Hadi M. Al Khasawneh - 215-231 Muslim service quality dimensions in the tourism and hospitality industry: construct development and measurement validation
by Riyad Eid & Ali Ahmed Abdelkader - 232-246 Comparative analysis of Islamic quality standard hotels in Malaysia and Indonesia
by Nor'Ain Othman & Vanessa Gaffar & Heri Puspito Diyah Setiyorini - 247-254 Pedagogical reflections on Islamic marketing education in business schools: a sample outline
by Noha El-Bassiouny
2017, Volume 2, Issue 2
- 85-99 The role of packaging and labelling in determining 'halalness': an exploratory study of Muslims in two countries
by Ghazala Khan & Faiza Khan - 100-121 Islamic banks board independence and its relation to performance in GCC countries
by Mariam Khalil AlQanea & Allam Mohammed Mousa Hamdan - 122-133 Islamic banks stock market valuation: evidence from Saudi Arabia
by Mohamed Fawzy Omran - 134-155 Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia
by Ahasanul Haque & Faruk Ahmed & Abdullah Mamun Al-Sarwar & Ali Shafiq - 156-169 Marketing to the educated Muslim woman
by Nauar Kuswadi & Ameena Jaafar & Nurhafihz Noor
2017, Volume 2, Issue 1
- 1-14 Islamic values and materialistic consumption culture: an exploratory study
by Tarek Belhadj & Kamel Merdaoui - 15-36 Self-efficacy and entrepreneur's capabilities: effects on the performance of Palestinian women-led firms
by Abeer Istanbuli - 37-64 A study of German consumers' perception of Islamic banking
by Ahmed Beloucif & Tahar Boukhobza & Levke Baumruck-Lawrenz - 65-84 Islamic advertising in Nigeria: an assessment
by Shafiu Ibrahim Abdullahi