The Distinctiveness of Rural Tourism Marketing Practices: The Case Study of Bosnia and Herzegovina
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DOI: 10.26493/2335-4194.12.173-184
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References listed on IDEAS
- Božo Mihailović & Ilija Moric, 2012. "The role of marketing philosophy in rural tourism development," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 18(2), pages 267-279, December.
- Shampy Kamboj & Zillur Rahman, 2015. "Marketing capabilities and firm performance: literature review and future research agenda," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 64(8), pages 1041-1067, November.
- Lynne Siemens, 2007. "Challenges faced by rural/remote tourism businesses on Vancouver Island: an exploratory study," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 1(4), pages 308-320, October.
- Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
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Keywords
rural areas; marketing; tourism development; small tourism business;All these keywords.
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