IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v18y2022i2d10.1057_s41254-020-00194-z.html
   My bibliography  Save this article

City citizenship behavior and participation in promotion

Author

Listed:
  • Maia Maziashvili

    (Warsaw School of Economics)

  • Izabela Kowalik

    (Warsaw School of Economics)

Abstract

Over the past few years, residents' participation in public matters has gained increased importance along with the involvement of internal stakeholder groups in the decision-making process. This trend has also been embodied across city branding theory and practice. Therefore, the paper focuses on residents' role as citizens. The main objective of the study is to understand citizens' participation in local matters and the relationship between citizenship behavior and involvement in the city brand promotion practice. The study is based on the survey data (CAWI) acquired from citizens (n = 503) from Poznan, Poland. According to the research findings, citizens with a high level of so-called citizenship behavior are likely to also engage in the city branding process, namely in the promotion. The findings also highlight relationship between citizens' age and participation intensity. The survey results are valuable to local government authorities. The findings also suggest they should treat the residents as the most relevant stakeholders and encourage citizen participation by stimulating the feeling of citizenship. The study empirically proves that citizen participation in real-life directly correlates to their involvement online. The concept of citizenship behavior is adapted to the specificity of a CEE market and proved to be a reliable measurement tool.

Suggested Citation

  • Maia Maziashvili & Izabela Kowalik, 2022. "City citizenship behavior and participation in promotion," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 113-127, June.
    • Handle: RePEc:pal:pbapdi:v:18:y:2022:i:2:d:10.1057_s41254-020-00194-z
    DOI: 10.1057/s41254-020-00194-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-020-00194-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-020-00194-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. John P. Houghton & Andrew Stevens, 2011. "City Branding and Stakeholder Engagement," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 45-53, Palgrave Macmillan.
    2. Erik-Hans Klijn & Jasper Eshuis & Erik Braun, 2012. "The Influence of Stakeholder Involvement on The Effectiveness of Place Branding," Public Management Review, Taylor & Francis Journals, vol. 14(4), pages 499-519, May.
    3. Marta Hereźniak & Magdalena Florek, 2018. "Citizen involvement, place branding and mega events: insights from Expo host cities," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(2), pages 89-100, May.
    4. John F. Forester, 1999. "The Deliberative Practitioner: Encouraging Participatory Planning Processes," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262561220, April.
    5. Evan Cleave & Godwin Arku & Richard Sadler & Emmanuel Kyeremeh, 2017. "Place Marketing, Place Branding, and Social Media: Perspectives of Municipal Practitioners," Growth and Change, Wiley Blackwell, vol. 48(4), pages 1012-1033, December.
    6. Julian Stubbs & Gary Warnaby, 2015. "Rethinking Place Branding from a Practice Perspective: Working with Stakeholders," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 101-118, Springer.
    7. Sonya Azad Hanna & Jennifer Rowley, 2015. "Rethinking Strategic Place Branding in the Digital Age," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 85-100, Springer.
    8. Eunah Yu & Junghyun Kim, 2020. "The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors," Sustainability, MDPI, vol. 12(3), pages 1-13, January.
    9. Jacob Torfing & Peter Triantafillou, 2013. "What’s in a Name? Grasping New Public Governance as a Political-Administrative System," International Review of Public Administration, Taylor & Francis Journals, vol. 18(2), pages 9-25, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Laura Ripoll González & Fred Gale, 2020. "Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia," SAGE Open, , vol. 10(2), pages 21582440209, May.
    2. Kasey Clawson Hudak, 2019. "Resident stories and digital storytelling for participatory place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(2), pages 97-108, June.
    3. Juha Halme, 2020. "Representation and power – Discursive constructions of stakeholder positions in regional place marketing collaboration," Environment and Planning C, , vol. 38(7-8), pages 1447-1464, November.
    4. Yauheniya Barkun & Ewa Glińska & Katarzyna Dębkowska, 2021. "Differentiation of regional attractiveness for gaining talents in the context of place branding theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 78-92, March.
    5. Yu-Min Joo & Bokyong Seo, 2018. "Transformative city branding for policy change: The case of Seoul’s participatory branding," Environment and Planning C, , vol. 36(2), pages 239-257, March.
    6. Marta Hereźniak & Justyna Anders-Morawska, 2021. "Public value-driven place branding. The way forward?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 65-77, March.
    7. Beatriz Casais & Patrícia Monteiro, 2019. "Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 229-237, December.
    8. Ewa Glińska & Wawrzyniec Rudolf, 2019. "City Brand Personality Projected by Municipalities from Central and Eastern Europe Countries—A Comparison of Facebook Usage," Sustainability, MDPI, vol. 11(19), pages 1-22, October.
    9. Chung-Shing Chan, 2023. "From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 500-513, December.
    10. Angeliki Mitropoulou & Ioannis Spilanis, 2020. "Towards a contemporary research agenda for island branding: developments, challenges, and dynamics," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(4), pages 293-303, December.
    11. Marta Hereźniak & Magdalena Florek, 2018. "Citizen involvement, place branding and mega events: insights from Expo host cities," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(2), pages 89-100, May.
    12. Yingying Wu & Bowen Zhang & Dian Wang, 2021. "Bridging the language barrier: a Chinese place branding literature review from 1996 to 2018," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 140-154, June.
    13. Alberte Tøttenborg & Can-Seng Ooi & Anne Hardy, 2023. "Place branding through public management lenses: supplementing the participatory agenda," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 114-127, March.
    14. Juha Halme, 2021. "The role of social capital in the institutionalization of regional place marketing activity," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(3), pages 249-256, September.
    15. E. Melanie DuPuis & Brian J. Gareau, 2008. "Neoliberal Knowledge: The Decline of Technocracy and the Weakening of the Montreal Protocol," Social Science Quarterly, Southwestern Social Science Association, vol. 89(5), pages 1212-1229, December.
    16. Andrea Lucarelli & Christofer Laurell & Efe Sevin, 2024. "Mapping the role of public actors in the constitution of place brand publics in social media," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(3), pages 322-334, September.
    17. Makena Coffman & Karen Umemoto, 2010. "The triple-bottom-line: framing of trade-offs in sustainability planning practice," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 12(5), pages 597-610, October.
    18. te Brömmelstroet, Marco, 2017. "Towards a pragmatic research agenda for the PSS domain," Transportation Research Part A: Policy and Practice, Elsevier, vol. 104(C), pages 77-83.
    19. Primmer, Eeva & Kyllonen, Simo, 2006. "Goals for public participation implied by sustainable development, and the preparatory process of the Finnish National Forest Programme," Forest Policy and Economics, Elsevier, vol. 8(8), pages 838-853, November.
    20. Liz Barry, 2022. "Community science and the design of climate governance," Climatic Change, Springer, vol. 171(3), pages 1-17, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:18:y:2022:i:2:d:10.1057_s41254-020-00194-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.