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City Branding and Stakeholder Engagement

In: City Branding

Author

Listed:
  • John P. Houghton
  • Andrew Stevens

Abstract

This chapter sets out a simple but challenging proposition: stakeholder engagement is crucial to the success of any city branding strategy, but doing it effectively requires an approach that is more democratic and exploratory than much standard practice.

Suggested Citation

  • John P. Houghton & Andrew Stevens, 2011. "City Branding and Stakeholder Engagement," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 45-53, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29479-0_6
    DOI: 10.1057/9780230294790_6
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    Citations

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    Cited by:

    1. Sining Kong & Huan Chen, 2018. "Wonderland in winter and little Europe in summer: a case study on how Harbin promotes its international image," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 272-284, November.
    2. Giacomo Boesso & Fabrizio Cerbioni & Andrea Menini & Antonio Parbonetti, 2017. "The role of the board in shaping foundations’ strategy: an empirical study," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 21(2), pages 375-397, June.
    3. Kasey Clawson Hudak, 2019. "Resident stories and digital storytelling for participatory place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(2), pages 97-108, June.
    4. Nikos Ntounis & Evgenia Kanellopoulou, 2017. "Normalising jurisdictional heterotopias through place branding: The cases of Christiania and Metelkova," Environment and Planning A, , vol. 49(10), pages 2223-2240, October.
    5. Maia Maziashvili & Izabela Kowalik, 2022. "City citizenship behavior and participation in promotion," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 113-127, June.
    6. Laura Ripoll González & Fred Gale, 2020. "Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia," SAGE Open, , vol. 10(2), pages 21582440209, May.
    7. Yu-Min Joo & Bokyong Seo, 2018. "Transformative city branding for policy change: The case of Seoul’s participatory branding," Environment and Planning C, , vol. 36(2), pages 239-257, March.
    8. Marta Hereźniak & Magdalena Florek, 2018. "Citizen involvement, place branding and mega events: insights from Expo host cities," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(2), pages 89-100, May.
    9. Juha Halme, 2020. "Representation and power – Discursive constructions of stakeholder positions in regional place marketing collaboration," Environment and Planning C, , vol. 38(7-8), pages 1447-1464, November.
    10. Marta Hereźniak & Justyna Anders-Morawska, 2021. "Public value-driven place branding. The way forward?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 65-77, March.
    11. Shixin Ivy Zhang & Yi Wang & Nancy X. Liu & Yat-Ming Loo, 2021. "Ningbo city branding and public diplomacy under the belt and road initiative in China," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 127-139, June.

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