Rethinking Place Branding
Editor
- Mihalis Kavaratzis(University of Leicester)Gary Warnaby(The University of Manchester)Gregory J. Ashworth(University of Groningen)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), 2015. "Rethinking Place Branding," Springer Books, Springer, edition 127, number 978-3-319-12424-7, December.
Handle: RePEc:spr:sprbok:978-3-319-12424-7
DOI: 10.1007/978-3-319-12424-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Gregory J. Ashworth & Mihalis Kavaratzis & Gary Warnaby, 2015. "The Need to Rethink Place Branding," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 1-11, Springer.
- Graham Hankinson, 2015. "Rethinking the Place Branding Construct," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 13-31, Springer.
- Gary Warnaby & Dominic Medway, 2015. "Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 33-50, Springer.
- Adriana Campelo, 2015. "Rethinking Sense of Place: Sense of One and Sense of Many," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 51-60, Springer.
- Greg Kerr & Jessica Oliver, 2015. "Rethinking Place Identities," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 61-72, Springer.
- Robert Govers, 2015. "Rethinking Virtual and Online Place Branding," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 73-83, Springer.
- Sonya Azad Hanna & Jennifer Rowley, 2015. "Rethinking Strategic Place Branding in the Digital Age," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 85-100, Springer.
- Julian Stubbs & Gary Warnaby, 2015. "Rethinking Place Branding from a Practice Perspective: Working with Stakeholders," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 101-118, Springer.
- Gregory J. Ashworth & Mihalis Kavaratzis, 2015. "Rethinking the Roles of Culture in Place Branding," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 119-134, Springer.
- Graeme Evans, 2015. "Rethinking Place Branding and Place Making Through Creative and Cultural Quarters," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 135-158, Springer.
- Anette Therkelsen, 2015. "Rethinking Place Brand Communication: From Product-Oriented Monologue to Consumer-Engaging Dialogue," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 159-173, Springer.
- Gary Warnaby, 2015. "Rethinking the Visual Communication of the Place Brand: A Contemporary Role for Chorography?," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 175-190, Springer.
- Dominic Medway, 2015. "Rethinking Place Branding and the ‘Other’ Senses," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 191-209, Springer.
- Sebastian Zenker & Erik Braun, 2015. "Rethinking the Measurement of Place Brands," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 211-223, Springer.
- Magdalena Florek, 2015. "Rethinking Brand Equity—Possibilities and Challenges of Application to Places," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 225-239, Springer.
- Gary Warnaby & Gregory J. Ashworth & Mihalis Kavaratzis, 2015. "Sketching Futures for Place Branding," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 241-248, Springer.
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