IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v17y2021i3d10.1057_s41254-021-00201-x.html
   My bibliography  Save this article

The role of social capital in the institutionalization of regional place marketing activity

Author

Listed:
  • Juha Halme

    (University of Eastern Finland)

Abstract

This paper aims to study the outcomes of the regional level place marketing projects, which contribute towards the fruition of long-term place marketing or branding goals. It applies a theoretical framework based on institutional and social capital theories. Hence, it highlights the role of networks, norms of behavior and values, and trust regarding the institutionalization of regional place marketing activity. Two ERDF (European Structural Development Funding)-funded regional place marketing projects carried out in eastern Finland are explored. The empirical material consists of 23 semi-structured interviews of steering group members of the projects and documentary data on the later developments of the place marketing activity in the regions. The findings show that social capital generated during the projects contributed to the institutionalization of place marketing activity by reinforcing the will to do place marketing together, forming information-sharing practices, and expanding and strengthening stakeholder networks. Results indicate that social relations and structures that are formed during the place marketing collaborations can extend the lifespan of regional place marketing activity beyond short-lived projects, while there remains a need to develop this perspective into a measurable variable.

Suggested Citation

  • Juha Halme, 2021. "The role of social capital in the institutionalization of regional place marketing activity," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(3), pages 249-256, September.
    • Handle: RePEc:pal:pbapdi:v:17:y:2021:i:3:d:10.1057_s41254-021-00201-x
    DOI: 10.1057/s41254-021-00201-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-021-00201-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-021-00201-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Cynthia Hardy & Nelson Phillips & Thomas B. Lawrence, 2003. "Resources, Knowledge and Influence: The Organizational Effects of Interorganizational Collaboration," Journal of Management Studies, Wiley Blackwell, vol. 40(2), pages 321-347, March.
    2. Nelson Phillips & Thomas B. Lawrence & Cynthia Hardy, 2000. "Inter‐organizational Collaboration and the Dynamics of Institutional Fields," Journal of Management Studies, Wiley Blackwell, vol. 37(1), pages 1-1, January.
    3. Mechthild Donner & Lummina Horlings & Fatiha Fort & Sietze Vellema, 2017. "Place branding, embeddedness and endogenous rural development: Four European cases," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 273-292, November.
    4. Julian Stubbs & Gary Warnaby, 2015. "Rethinking Place Branding from a Practice Perspective: Working with Stakeholders," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 101-118, Springer.
    5. Sebastian Zenker & Erik Braun, 2015. "Rethinking the Measurement of Place Brands," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 211-223, Springer.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maryam R. Nezami & Mark L. C. de Bruijne & Marcel J. C. M. Hertogh & Hans L. M. Bakker, 2022. "Collaboration and Data Sharing in Inter-Organizational Infrastructure Construction Projects," Sustainability, MDPI, vol. 14(24), pages 1-19, December.
    2. William George & Tareq Al-Ansari, 2024. "Roadmap for National Adoption of Blockchain Technology Towards Securing the Food System of Qatar," Sustainability, MDPI, vol. 16(7), pages 1-28, April.
    3. Yauheniya Barkun & Ewa Glińska & Katarzyna Dębkowska, 2021. "Differentiation of regional attractiveness for gaining talents in the context of place branding theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 78-92, March.
    4. Dang Quy Duong & Le Trung Thanh, 2018. "The Impact of Supply Chain Dynamic to Competitiveness and Business Efficiency in Vietnamese Enterprises," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 10(11), pages 103-103, November.
    5. Swan, Jacky & Goussevskaia, Anna & Newell, Sue & Robertson, Maxine & Bresnen, Mike & Obembe, Ademola, 2007. "Modes of organizing biomedical innovation in the UK and US and the role of integrative and relational capabilities," Research Policy, Elsevier, vol. 36(4), pages 529-547, May.
    6. Liao, Shu-Hsien & Hu, Da-Chian & Ding, Li-Wen, 2017. "Assessing the influence of supply chain collaboration value innovation, supply chain capability and competitive advantage in Taiwan's networking communication industry," International Journal of Production Economics, Elsevier, vol. 191(C), pages 143-153.
    7. Changwei Pang & Qiong Wang, 2024. "How Digital Transformation Promotes Disruptive Innovation? Evidence from Chinese Entrepreneurial Firms," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 7788-7818, June.
    8. Giovanni De Luca & Monica Rosciano, 2020. "Quantile Dependence in Tourism Demand Time Series: Evidence in the Southern Italy Market," Sustainability, MDPI, vol. 12(8), pages 1-18, April.
    9. Michal Stoklasa & Eva Pitrunová, 2018. "Past and Future Research Trends of Regional Brands with Accent to Technology," Working Papers 0051, Silesian University, School of Business Administration.
    10. Dellestrand, Henrik, 2011. "Subsidiary embeddedness as a determinant of divisional headquarters involvement in innovation transfer processes," Journal of International Management, Elsevier, vol. 17(3), pages 229-242, September.
    11. Jonatan Pinkse & Ans Kolk, 2012. "Addressing the climate change sustainable development nexus: the role of multi-stakeholder partnerships," Grenoble Ecole de Management (Post-Print) hal-00707337, HAL.
    12. Laura Ripoll González & Fred Gale, 2020. "Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia," SAGE Open, , vol. 10(2), pages 21582440209, May.
    13. Hasyim & Sahyar & Mahmud, 2017. "Isolating Mechanism as a Mean to Improve Performance of SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 594-612.
    14. Alfred Wong & Dean Tjosvold & Pengzhu Zhang, 2005. "Supply Chain Relationships for Customer Satisfaction in China: Interdependence and Cooperative Goals," Asia Pacific Journal of Management, Springer, vol. 22(2), pages 179-199, June.
    15. Bojan Obrenovic & Shuhrat Jalilov, 2014. "Building a better national innovation system through effective knowledge sharing: A case of Croatia," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(1), pages 41-51, December.
    16. Chunying Wen & Yingying Wu & Caroline Rosemary Whitfield, 2019. "Measuring the economic effectiveness of place advertising in China," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 257-273, December.
    17. Xi Yu & Krishna P. Paudel & Dongmei Li & Xiaolei Xiong & Yanyu Gong, 2020. "Sustainable Collaborative Innovation between Research Institutions and Seed Enterprises in China," Sustainability, MDPI, vol. 12(2), pages 1-19, January.
    18. Struckell, Elisabeth & Ojha, Divesh & Patel, Pankaj C. & Dhir, Amandeep, 2022. "Strategic choice in times of stagnant growth and uncertainty: An institutional theory and organizational change perspective," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    19. Ferguson, J.E. & Huysman, M.H., 2009. "Between ambition and approach: towards sustainable knowledge management in development organizations," Serie Research Memoranda 0003, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    20. Steinmo, Marianne & Rasmussen, Einar, 2016. "How firms collaborate with public research organizations: The evolution of proximity dimensions in successful innovation projects," Journal of Business Research, Elsevier, vol. 69(3), pages 1250-1259.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:17:y:2021:i:3:d:10.1057_s41254-021-00201-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.