IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v17y2021i1d10.1057_s41254-020-00185-0.html
   My bibliography  Save this article

Public value-driven place branding. The way forward?

Author

Listed:
  • Marta Hereźniak

    (University of Lodz)

  • Justyna Anders-Morawska

    (University of Lodz)

Abstract

While competing for tourists, business and foreign talent has been the focal point of place branding strategies for the past decades, in many cases it also produced negative externalities for the place residents. As more examples of the adverse effects of the marketization of places come to light, a stronger consideration for the results that branding brings to citizens becomes necessary in scholarly and practical thinking about places. The current paper presents a proposal of the paradigm shift in the place branding discourse, by adopting the public value (PV) approach. It calls for the replacement of competition-oriented and demand-driven perspective on place brand building with activities centred around creating value for the place residents. As a concept embedded in public policy and management literature and one that emerged from the critique of New Public Management approach, PV is here discussed in the context of the evolution of public administration models. The relevance of PV to place branding is then explained with reference to the collective, relational and experiential nature of a place brand. The authors posit that place branding can become an enabler of public value creation in a threefold manner: as a means of PV expression, as the enhancer of social relationships, and as a moderator of social behaviour.

Suggested Citation

  • Marta Hereźniak & Justyna Anders-Morawska, 2021. "Public value-driven place branding. The way forward?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 65-77, March.
    • Handle: RePEc:pal:pbapdi:v:17:y:2021:i:1:d:10.1057_s41254-020-00185-0
    DOI: 10.1057/s41254-020-00185-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-020-00185-0
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-020-00185-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Thomas Piketty, 2013. "Le capital au XXIe siècle," Post-Print halshs-00979232, HAL.
    2. John P. Houghton & Andrew Stevens, 2011. "City Branding and Stakeholder Engagement," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 45-53, Palgrave Macmillan.
    3. Erik-Hans Klijn, 2008. "Governance and Governance Networks in Europe," Public Management Review, Taylor & Francis Journals, vol. 10(4), pages 505-525, July.
    4. Sim B. Sitkin & Robert J. Bies, 1993. "The Legalistic Organization: Definitions, Dimensions, and Dilemmas," Organization Science, INFORMS, vol. 4(3), pages 345-351, August.
    5. Marta Hereźniak & Magdalena Florek, 2018. "Citizen involvement, place branding and mega events: insights from Expo host cities," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(2), pages 89-100, May.
    6. Robert Govers, 2020. "Imaginative communities and place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 1-5, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alberte Tøttenborg & Can-Seng Ooi & Anne Hardy, 2023. "Place branding through public management lenses: supplementing the participatory agenda," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 114-127, March.
    2. Gema Lobillo Mora & Xavier Ginesta & Jordi de San Eugenio Vela, 2021. "Corporate Social Responsibility and Football Clubs: The Value of Environmental Sustainability as a Basis for the Rebranding of Real Betis Balompié in Spain," Sustainability, MDPI, vol. 13(24), pages 1-16, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maia Maziashvili & Izabela Kowalik, 2022. "City citizenship behavior and participation in promotion," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 113-127, June.
    2. Pamfili Antipa & Vincent Bignon, 2018. "Whither Economic History? Between Narratives and Quantification," Revue de l'OFCE, Presses de Sciences-Po, vol. 0(3), pages 17-36.
    3. Komlos, John & Schubert, Hermann, 2019. "Les origines du triomphe de Donald Trump," Revue de la Régulation - Capitalisme, institutions, pouvoirs, Association Recherche et Régulation, vol. 26.
    4. Kevin Pineda‐Hernández & François Rycx & Mélanie Volral, 2022. "How collective bargaining shapes poverty: New evidence for developed countries," British Journal of Industrial Relations, London School of Economics, vol. 60(4), pages 895-928, December.
    5. Paqué Karl-Heinz, 2014. "Der Historizismus des Jakobiners: Anmerkungen zu dem Buch „Capital in the Twenty-First Century“ von Thomas Piketty," Perspektiven der Wirtschaftspolitik, De Gruyter, vol. 15(3), pages 271-287, October.
    6. Cécile Bonneau, 2020. "The Concentration of investment in education in the US (1970-2018)," Working Papers halshs-02875965, HAL.
    7. Sébastien Gand & Elvira Periac, 2015. "Vers des écosystèmes de services gérontologiques ?," Post-Print hal-01164391, HAL.
    8. repec:spo:wpmain:info:hdl:2441/56k383m9o9kpb1g6f8rvv74ok is not listed on IDEAS
    9. Alfani, Guido & Ryckbosch, Wouter, 2016. "Growing apart in early modern Europe? A comparison of inequality trends in Italy and the Low Countries, 1500–1800," Explorations in Economic History, Elsevier, vol. 62(C), pages 143-153.
    10. Calixto Salomão Filho, 2015. "Monopolies and Underdevelopment," Books, Edward Elgar Publishing, number 16587.
    11. repec:hal:journl:hal-04020073 is not listed on IDEAS
    12. Hazan, Aurélien, 2017. "Volume of the steady-state space of financial flows in a monetary stock-flow-consistent model," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 473(C), pages 589-602.
    13. Komlos John, 2016. "Has Creative Destruction become more Destructive?," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 16(4), pages 1-12, October.
    14. Sining Kong & Huan Chen, 2018. "Wonderland in winter and little Europe in summer: a case study on how Harbin promotes its international image," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 272-284, November.
    15. repec:spo:wpmain:info:hdl:2441/2e8tapts2m90boesiatcnaqkne is not listed on IDEAS
    16. Pietro Previtali & Eugenio Salvati, 2021. "Area Social Plans and Local Governance of Interorganizational Collaborations," Sustainability, MDPI, vol. 13(2), pages 1-16, January.
    17. Paul Vertier, 2018. "The democratic challenges of electoral representation and populism : an empirical approach [Les défis démocratiques de la représentation électorale et du populisme : une approche empirique]," SciencePo Working papers Main tel-03419534, HAL.
    18. Bilal Anwar & Zhongdong Xiao & Sharmin Akter & Ramiz-Ur Rehman, 2017. "Sustainable Urbanization and Development Goals Strategy through Public–Private Partnerships in a South-Asian Metropolis," Sustainability, MDPI, vol. 9(11), pages 1-26, October.
    19. Céline Bessiere & Sibylle Gollac, 2021. "Capital," Post-Print halshs-03513446, HAL.
    20. Ronald Sims, 2009. "Toward a Better Understanding of Organizational Efforts to Rebuild Reputation Following an Ethical Scandal," Journal of Business Ethics, Springer, vol. 90(4), pages 453-472, December.
    21. Raddatz, Guido, 2022. "Armut und Ungleichheit in Deutschland: Empörungsdebatten führen in die Irre," Argumente zur Marktwirtschaft und Politik 162, Stiftung Marktwirtschaft / The Market Economy Foundation, Berlin.
    22. Rode, Martin & Sáenz de Viteri, Andrea, 2018. "Expressive attitudes to compensation: The case of globalization," European Journal of Political Economy, Elsevier, vol. 54(C), pages 42-55.
    23. Jacques Fontanel, 2020. "L’horreur économique. Qu’est-ce qui a changé ?," Working Papers hal-02568990, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:17:y:2021:i:1:d:10.1057_s41254-020-00185-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.