IDEAS home Printed from https://ideas.repec.org/a/pal/pbapdi/v15y2019i4d10.1057_s41254-019-00132-8.html
   My bibliography  Save this article

Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto

Author

Listed:
  • Beatriz Casais

    (University of Minho
    Polytechnic Institute of Cávado and Ave – IPCA
    IPAM Porto
    CiTUR)

  • Patrícia Monteiro

    (University of Porto)

Abstract

This study discusses residents’ involvement in the co-creation of a city brand, their perceptions about brand identity and authenticity and the fit with their sense of place. The city of Porto, Portugal, was chosen as a case study, since a new city brand was created in September 2014. The authors analysed the descriptive book explaining the strategy of the city brand created. In order to understand residents’ involvement, an interview with the head of communication of Porto City Council was conducted. Then, a focus group was developed with Porto residents from different parts of the city. The focus group gathered the residents’ perception about the brand created and their opinion about authenticity and place identity. Results indicate that, despite being partly involved in the creation of Porto city logo, residents would like to have contributed to the recognised place marketing strategy in a more active way. Citizens agree that the brand fits with their sense of place identity, but consider that the strategy is designed to attract tourists and not to reinforce citizens’ place attachment. The failure of internal place marketing is discussed in the paper and some recommendations for public policy are presented.

Suggested Citation

  • Beatriz Casais & Patrícia Monteiro, 2019. "Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 229-237, December.
    • Handle: RePEc:pal:pbapdi:v:15:y:2019:i:4:d:10.1057_s41254-019-00132-8
    DOI: 10.1057/s41254-019-00132-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41254-019-00132-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41254-019-00132-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Emeline Martin & Sonia Capelli, 2017. "Region brand legitimacy: towards a participatory approach involving residents of a place," Public Management Review, Taylor & Francis Journals, vol. 19(6), pages 820-844, July.
    2. Merrilees, Bill & Miller, Dale & Herington, Carmel, 2009. "Antecedents of residents' city brand attitudes," Journal of Business Research, Elsevier, vol. 62(3), pages 362-367, March.
    3. Mihalis Kavaratzis & Ares Kalandides, 2015. "Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding," Environment and Planning A, , vol. 47(6), pages 1368-1382, June.
    4. Zenker, Sebastian & Braun, Erik & Petersen, Sibylle, 2017. "Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors," Tourism Management, Elsevier, vol. 58(C), pages 15-27.
    5. Emeline Martin & Sonia Capelli, 2018. "Place Brand Communities: From Terminal to Instrumental Values," Post-Print hal-01907614, HAL.
    6. Emeline Martin & Sonia Capelli, 2018. "Place Brand Communities: From Terminal to Instrumental Values," Post-Print halshs-01812178, HAL.
    7. Andrea Insch & Trudie Walters, 2018. "Challenging assumptions about residents’ engagement with place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(3), pages 152-162, August.
    8. Erik-Hans Klijn & Jasper Eshuis & Erik Braun, 2012. "The Influence of Stakeholder Involvement on The Effectiveness of Place Branding," Public Management Review, Taylor & Francis Journals, vol. 14(4), pages 499-519, May.
    9. Marta Hereźniak & Magdalena Florek, 2018. "Citizen involvement, place branding and mega events: insights from Expo host cities," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(2), pages 89-100, May.
    10. Ram, Y. & Björk, P. & Weidenfeld, A., 2016. "Authenticity and place attachment of major visitor attractions," Tourism Management, Elsevier, vol. 52(C), pages 110-122.
    11. Chien, P. Monica & Ritchie, Brent W., 2018. "Understanding intergroup conflicts in tourism," Annals of Tourism Research, Elsevier, vol. 72(C), pages 177-179.
    12. Alok Acharya & Zillur Rahman, 2016. "Place branding research: a thematic review and future research agenda," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 289-317, October.
    13. Kasey Clawson Hudak, 2019. "Resident stories and digital storytelling for participatory place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(2), pages 97-108, June.
    14. Claudia E Henninger & Caroline Foster & Panayiota J Alevizou & Chris Frohlich, 2016. "Stakeholder engagement in the city branding process," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 285-298, November.
    15. Vargas-Sánchez, Alfonso & Oom do Valle, Patricia & da Costa Mendes, Júlio & Silva, João Albino, 2015. "Residents' attitude and level of destination development: An international comparison," Tourism Management, Elsevier, vol. 48(C), pages 199-210.
    16. Kaveh Peighambari & Setayesh Sattari & Tim Foster & Åsa Wallström, 2016. "Two tales of one city: Image versus identity," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 314-328, November.
    17. Jordan, Evan J. & Vogt, Christine A. & DeShon, Richard P., 2015. "A stress and coping framework for understanding resident responses to tourism development," Tourism Management, Elsevier, vol. 48(C), pages 500-512.
    18. Emeline Martin & Sonia Capelli, 2017. "Region brand legitimacy: towards a participatory approach involving residents of a place," Post-Print hal-01388963, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Heather Skinner, 2021. "Place Branding—The Challenges of Getting It Right: Coping with Success and Rebuilding from Crises," Tourism and Hospitality, MDPI, vol. 2(1), pages 1-17, March.
    2. Ioana S. Stoica & Mihalis Kavaratzis & Christina Schwabenland & Markus Haag, 2021. "Place Brand Co-Creation through Storytelling: Benefits, Risks and Preconditions," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-16, December.
    3. Arja Lemmetyinen & Lenita Nieminen & Johanna Aalto, 2021. "A gentler structure to life: co-creation in branding a cultural route," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(3), pages 268-277, September.
    4. Ulla Hakala & Arja Lemmetyinen & Lenita Nieminen, 2020. "Rebranding a “rather strange, definitely unique” city via co-creation with its residents," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(4), pages 316-325, December.
    5. Beatriz Casais & Túlia Poço, 2023. "Emotional branding of a city for inciting resident and visitor place attachment," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 93-102, March.
    6. Assumpció Huertas & Antonio Moreno & Jordi Pascual, 2021. "Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?," Sustainability, MDPI, vol. 13(19), pages 1-18, October.
    7. Angeliki Mitropoulou & Ioannis Spilanis, 2020. "Towards a contemporary research agenda for island branding: developments, challenges, and dynamics," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(4), pages 293-303, December.
    8. Kelly Vibber & Alessandro Lovari, 2022. "The overlooked public: examining citizens’ perceptions of and perceived role in hosting mega-events," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 156-168, June.
    9. Meetiyagoda, Lakshika & Mahanama, P.K.S. & Ley, Astrid & Amarawickrama, Susantha, 2024. "Relationship between sense of place and co-creation process: A systematic literature review," Land Use Policy, Elsevier, vol. 136(C).
    10. Yuzong Zhao & Xiaotian Cui & Yongrui Guo, 2022. "Residents’ Engagement Behavior in Destination Branding," Sustainability, MDPI, vol. 14(10), pages 1-15, May.
    11. Siao Fui Wong & Balvinder Kaur Kler & Bamini KPD Balakrishnan, 2022. "Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs," Tourism and Hospitality, MDPI, vol. 3(3), pages 1-19, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ioana S. Stoica & Mihalis Kavaratzis & Christina Schwabenland & Markus Haag, 2021. "Place Brand Co-Creation through Storytelling: Benefits, Risks and Preconditions," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-16, December.
    2. Navin Kumar & Rajeev Kumar Panda, 2019. "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 255-292, December.
    3. Ulla Hakala & Arja Lemmetyinen & Lenita Nieminen, 2020. "Rebranding a “rather strange, definitely unique” city via co-creation with its residents," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(4), pages 316-325, December.
    4. Elena Cruz Ruiz & Elena Ruiz Romero De la Cruz & Francisco J. Calderón Vázquez, 2019. "Sustainable Tourism and Residents’ Perception towards the Brand: The Case of Malaga (Spain)," Sustainability, MDPI, vol. 11(1), pages 1-16, January.
    5. Chung-Shing Chan, 2023. "From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 500-513, December.
    6. Marc Compte-Pujol & Jordi San Eugenio-Vela & Joan Frigola-Reig, 2018. "Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 245-259, November.
    7. Shixin Ivy Zhang & Yi Wang & Nancy X. Liu & Yat-Ming Loo, 2021. "Ningbo city branding and public diplomacy under the belt and road initiative in China," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 127-139, June.
    8. Kasey Clawson Hudak, 2019. "Resident stories and digital storytelling for participatory place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(2), pages 97-108, June.
    9. Baştuğ, Sedat & Şakar, Gül Denktaş & Gülmez, Seçil, 2020. "An application of brand personality dimensions to container ports: A place branding perspective," Journal of Transport Geography, Elsevier, vol. 82(C).
    10. Barbora Gulisova, 2021. "Rural place branding processes: a meta-synthesis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 368-381, December.
    11. Mohammad Reza Yazdan Panah Shahabadi & Hassan Sajadzadeh & Mojtaba Rafieian, 2020. "Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 377-392, July.
    12. Lisa Källström & Per Siljeklint, 2021. "“My green heart”: an inclusive place branding process facilitated by Design Thinking," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(3), pages 278-291, September.
    13. Davood Ghorbanzadeh & K. D. V. Prasad & Natalia Alekseevna Prodanova & Iskandar Muda & Joko Suryono & Nafisa Yuldasheva, 2024. "Exploration of the concept of brand love in city branding: antecedents and consequences," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 142-156, June.
    14. Magdalena Grebosz-Krawczyk, 2021. "Place branding (r)evolution: the management of the smart city’s brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 93-104, March.
    15. Celso Lopes & João Leitão & Juan Rengifo-Gallego, 2018. "Place branding: revealing the neglected role of agro food products," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 497-530, December.
    16. Laura Ripoll González & Fred Gale, 2020. "Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia," SAGE Open, , vol. 10(2), pages 21582440209, May.
    17. Magnoni, Fanny & Valette-Florence, Pierre & De Barnier, Virginie, 2021. "Modeling the effects of place heritage and place experience on residents’ behavioral intentions toward a city: A mediation analysis," Journal of Business Research, Elsevier, vol. 134(C), pages 428-442.
    18. Andrea Lucarelli, 2018. "Co-branding public place brands: towards an alternative approach to place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 260-271, November.
    19. Richard Rutter & John Nadeau & Fiona Lettice & Ming Lim & Suwaid al Shamaisi, 2018. "Place branding of seaports in the Middle East," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(3), pages 197-212, August.
    20. Mike Peters & Chung-Shing Chan & Anita Legerer, 2018. "Local Perception of Impact-Attitudes-Actions towards Tourism Development in the Urlaubsregion Murtal in Austria," Sustainability, MDPI, vol. 10(7), pages 1-28, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:pbapdi:v:15:y:2019:i:4:d:10.1057_s41254-019-00132-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.