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Supply Chain Relationships for Customer Satisfaction in China: Interdependence and Cooperative Goals

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  • Alfred Wong
  • Dean Tjosvold
  • Pengzhu Zhang

Abstract

This study develops a model based on Deutsch’s theory of cooperation and competition to clarify the supply chain relationships and interactions that contribute to customer satisfaction. Results of structural equation analyses suggest that organizations and suppliers and organizations and distributors who recognize each other’s importance develop cooperative rather than competitive and independent goals. With cooperative goals, they come to trust each other and work for continuous improvement; these relationships in turn result in the products and service that satisfy customers. Results were interpreted as suggesting that cooperative goals are an important basis for developing effective supply chain partnerships in Asia and perhaps in other regions as well. Copyright Springer Science + Business Media, Inc. 2005

Suggested Citation

  • Alfred Wong & Dean Tjosvold & Pengzhu Zhang, 2005. "Supply Chain Relationships for Customer Satisfaction in China: Interdependence and Cooperative Goals," Asia Pacific Journal of Management, Springer, vol. 22(2), pages 179-199, June.
    • Handle: RePEc:kap:asiapa:v:22:y:2005:i:2:p:179-199
    DOI: 10.1007/s10490-005-1254-0
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    References listed on IDEAS

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    Cited by:

    1. Yuanqiong He & Zhilong Tian & Yun Chen, 2007. "Performance implications of nonmarket strategy in China," Asia Pacific Journal of Management, Springer, vol. 24(2), pages 151-169, June.
    2. Diego Quer & Enrique Claver & Laura Rienda, 2007. "Business and management in China: A review of empirical research in leading international journals," Asia Pacific Journal of Management, Springer, vol. 24(3), pages 359-384, September.
    3. Shenxue Li & Hugh Scullion, 2006. "Bridging the distance: Managing cross-border knowledge holders," Asia Pacific Journal of Management, Springer, vol. 23(1), pages 71-92, March.
    4. Peter Li, 2007. "Social tie, social capital, and social behavior: Toward an integrative model of informal exchange," Asia Pacific Journal of Management, Springer, vol. 24(2), pages 227-246, June.

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